The 24 Goons that Game to Steal Your Goals in 2023

January 2, 2023

How productive and profitable was your 2022 performance?


Where did you win BIG?


What goals did you crush, and how can you keep that momentum rocking into the new year?


Where did you fall short, and what obstacles tripped you up?


If you are the goalie type of person and ramping up with a pen, paper, and a thermos of coffee preparing your goals for 2023, there are 24 obstacles that I know (because I have experienced them) are working out to kick your fanny this next year.

goon hockey player

Like a “goon” in hockey, whose role is to act aggressively toward the opposition’s star player (you) to TAKE THEM OUT, there are goons who don’t want you to be successful. 


I’ve worked with hundreds of people on shaping their goals, studied goals, and hustled on my own goals for over three decades, and I’ve watched these 24 obstacles trip leaders up over and over again. 


They’ve sucker-punched me before, and I bet they’ve stopped you in your tracks as well. 


Luckily, these goons can be defeated. 


No matter how hard these challenges try to knock you down, I’ve got three ways you can defeat your goon(s) and see your goals accomplished in 2023. 


You may be asking, “Who makes a list of 24 anything?”


I do. 


I’m a goal nerd, and I love helping others build and crush goals to help leaders win in life and at work. 


Goals have helped me start HPG in my late forties. 

Goals helped me write books. 

Goals helped my wife and I find and renovate our forever home. 

Goals will help me build tools and strategies for Optimizing Higher Team Performance.


Pursuing and crushing goals have changed my life from good to great. That’s not a stretch. I can draw a line separating my accidental life and the one where I decided to live intentionally toward my preferred future. 


We are straddling the end of 2022 and the start of the new year. Tis’ the season when many people set goals. 


This blog article will unpack all persistent and predictable goons who don’t want you to succeed in 2023.


This content is part of my 12-workshop series for leadership teams called the
Lead Team Institute.


So why don’t smart and hard-charging leaders accomplish their goals? 


Are you ready?


Read my year-end Very Big Idea,
The 24 Goons that Game to Steal Your Goals in 2023. 


As you read along, see if any of these goons are tripping you up right now. And, at the conclusion of this article, I will share with you the three things you can do to keep the goons from stealing your goals in 2023. 


The 24 Goons that Game to Steal Your Goals in 2023


1. Lack of Clarity: You don’t know what you want to improve. “As soon as I have a clear vision, I will start progressing, but until then, I’m stuck.”

2. Confusion: You made your first step but didn’t know what your next step should be. “I wrote the introduction to the book, but now what?” I signed up for the 5k, but now what?”

3. Prioritization: You have a dozen aspirations, but you can’t pick which one is the most important to you. “It’s not that I don’t have goals, it’s that I have too many areas I want to improve in my life.”

4. Selfish Sense: You don’t have permission to work on yourself. “Every spare minute I have should be spent serving others.”

5. Too Busy: This can be a real or a fake reason. Sometimes you are in a season where there is NO margin. That’s real. It’s fake if you look up your screen time each week and find that you have a good 60 minutes (or more) scrolling the social. Most of you can squeeze more time from your fake excuses for your real goals.

6. Imposter Syndrome: “Who am I to…” Many of you don’t step into the ring to fight for yourselves because you don’t feel worth it.

7. Comparison: Similar to Imposter Syndrome, you compare yourself to others who are often further ahead in the game of whatever you are pursuing. Never compare your beginning to somebody else’s middle. 

8. Procrastination: You have the time but don’t know how to manage it. You live in the land of “later.” You will learn more about how to slay this dragon of procrastination in the Lead Team Institute {LTI}.

9. Fear of Failure: The goal is crazy important, and the thought of failing to arrive here freezes you in your tracks. You feel you don’t have what it takes. Guess what? You don’t. I don’t. We don’t have what it takes…AT FIRST. The fear of failure lies you into thinking you must be an instant success, and when you are not, you quit. 

10. Fear of Success: The opposite of #9 is the fear that if you succeed, you will need to live up to that success as a lifestyle now that the expectations are raised. This is the cousin-fear of Imposter Syndrome. “What if this goes well, and I can’t live up to the expectations for the long haul?” 

11. Unrealistic Goal: This is what I call the “marathon in a week” goal. You haven’t laced up a pair of running shoes in three years and believe you can run a marathon in a week. Crazy big goals can cripple you before you even get started. 

12. Broken Soundtracks: This is when your mindset gets in the way. This comes from the reality that your thoughts become your actions, and your actions turn into results. If your thoughts are not right, your results will also be off. Your mindset is THE greatest inhibitor of your success in life and at work. Where is your mind down-playing your potential?


At the end of 2023, what would it feel like to have all your open positions and your momentum reclaimed?


Reclaim Your Momentum {LIVE}

✅ Reclaim Your Time

✅ Reclaim Your Energy

✅ Reclaim Your Priorities


”Wow! I didn’t realize I was in desperate need of this talk and these tools in my life.”


“This message so profoundly impacted us. We are now beginning to edit out the unhealthy team behaviors interfering with our performance.


“The timing of this message could not have been better for the health of our team.”


Without a new focus and approach, it's easy to continue to:

➜ Sacrifice self and family on the altar of work.

➜ Overcommit and underdeliver.

➜ Be busy but no longer brilliant.

➜ Juggle more priorities than what we can complete.


Worst of all, other people — other tasks, jobs, and projects — will continue to hijack your life.


It’s time to change that by implementing a proven practice that works.


Reclaim Your Momentum {LIVE} is a two-hour keynote for campus/district leaders and their teams.


This interactive session will inspire, challenge, and equip your team to accelerate healthy team culture and overall team performance. 


Your team will leave this session with the following:

  • A shaper clarity of your unique leadership superpower we call your Natural Leadership Profile.
  • A scalable framework for building a Higher Performance team and culture.
  • Practical tools to accelerate team communication, connection, alignment, capacity, and execution.


Book Your Team Retreat Today – Here


Learn more here.

Book Your Team Retreat

13. The Weight of the Work: When you look at the breadth of the goal and get overwhelmed by the work it will take to accomplish ALL of it, you get stopped in your tracks. The key to accomplishing big goals is to “chunk” your goals into smaller daily tactical tasks. 

14.
Perfectionism: If you can’t be perfect the first time, why even try? Perfection is fear in a tuxedo. It can present as a good thing, but in reality, it is an insecurity we all must conquer. 


15. Inconsistent Effort: Start. Stop. Start. Stop. You don’t benefit from the compounding effect of momentum. 

16. Impatience: You (and I) want to see immediate success. The fact is that any goal worth pursuing is GUARANTEED to take longer than you want.

17. Unexpected Challenge: This might be legit. Something unexpected (a health issue, family emergency, or loss of a loved one) crept into your reality when you planned your week, month, or quarter and knocked you off course. 

18. Loss of Excitement: Your motivation tank runs dry. “I’m just not feeling it anymore.”

19. Switch-a-Roo: This can also be legit. For example, I used to run a ton and had running mileage goals that I would regularly track. A few years back, I switched to cycling because of some nagging knee injuries that I was dealing with. That’s different from reading the first chapter of a book that I NEED to read, then buying different one that appears to be more interesting and that I WANT to read. 

20. Criticism: This can be perceived (inhibition or imagined) or a genuine criticism offered by someone you respect. It’s typically the former that becomes massively colorful in clouding your mindset. 

21. Distraction: It’s much easier to watch Netflix than to write a book. Exactly. A whole industry is set on keeping you more accidental (entertained) than intentional (on purpose). 

22. Too Expensive: If you count the cost and determine that completing your MBA will only be possible by going into unnecessary debt, you may want to protract your goal timeline until you can afford it. That’s legit. What’s not is when you believe that self-publishing your first book will cost you thousands of dollars. That’s a fear that is just not true, and you get stopped by the thought that your goal will be too expensive. 

23. Too Late: This fear that you have missed the boat. “I’m washed up. I should have been working on this 20 years ago, but I didn’t, and I feel out of time.”

24. Bad Advice: A family member, friend, or self-help guru gave you a plan bound to fail. You receive some terrible advice that you believed at the time and has you double-guessing everything.

These are largely why smart and hard-charging leaders don’t finish their goals. I could have added a few more but know this; Every one of those reasons (and the ones I missed) boils down to one of three things:

  • An Abundance of Fear
  • A Disconnection from Desire
  • A Lack of Trusted Community


Example: #1 –
Lack of Clarity = A Disconnection from Desire

Example: #2 – Confusion = An Abundance of Fear

Example #24 – Bad Advice = A Lack of Community


Your Turn

Take a minute to step through each of the 24 Goons to Steal Your Goals in 2023 and put the letter F (Fear), D (Desire), or C (Community) next to each on the list. 


As you work on your goals for 2023 and run into thoughts that might interfere with you putting that actual pen to actual paper, ask yourself:

  • Is this a Fear issue?
  • Is this a Desire issue?
  • Is this a Trusted Community issue?


This will help you appropriately counter-punch the issue. 

  • If this is a Fear issue, the hero of COURAGE must show up.
  • If this is a Desire issue, the hero of CLARITY must show up.
  • If this is a Trusted Community issue, the hero of ENGAGEMENT must show up. 


How do you do that? Join the hundreds of campus leaders resisting the gravitational pull of average performance in 2023 by enrolling in one of the MANY resources we have available to leaders and teams in the new year. 


Click here to sharpen your advantage and Optimize Your Team’s Performance.

More Blog Articles

By HPG Info August 3, 2026
K-12 or higher ed — same grave, same fight, and where we actually stand on it. Every August, someone in a lanyard stands in front of a room full of exhausted adults — a superintendent at convocation, a provost at the fall address — and says some version of “this is the year everything changes.” Everyone claps. Nobody believes it. By October, both rooms are right back where they started, for the exact same structural reason, just wearing different institutional colors. You know the K-12 version of the grave: the PD-day initiative that had its own hashtag in August and hasn't been mentioned since the first snow day. You know the higher-ed version: the strategic plan the board approved 7-0, the one nobody on the provost's council could name a completed goal from by homecoming. Same grave. Different landscaping. Here's what should actually keep you pacing in your office more than enrollment or the sub shortage. Gallup's 2023 workforce data puts global disengagement at 62% . MIT's Human Dynamics Lab found fragmented teams burn up to 60% of their energy on coordination — meetings about meetings, not the work. Harvard economist Sendhil Mullainathan's research on scarcity found that operating under constant shortage costs the brain the functional equivalent of 13 IQ points . Thirteen. That's the gap between your sharpest VP and someone who forgot the agenda. One more, because it should make you genuinely angry: training-transfer research going back three decades puts the share of professional learning that ever makes it into practice at under 10% . Every PD day. Every retreat. Every conference you sent three people to in July. You're not underfunding development. You're funding an extremely expensive form of forgetting. None of this is a motivation problem. Your people aren't lazy or allergic to change. They're operating inside a system quietly taxing them on seven fronts before they've poured their first cup of coffee in the building. And if it doesn't get named this year, it isn't just this year that pays for it. It's whoever inherits your seat. It's the kid in the back row, the freshman three weeks into a dorm, the faculty member who stopped raising a hand two years ago and nobody noticed. The cost has names. So here's where we stand, plainly, because none of this works if you don't know it. WE ARE FOR HEALTHY TEAMS AND HIGHLY RELIABLE SYSTEMS. That's the HPG brand, in five words. WE ARE AGAINST THE SYSTEMS THAT ACCELERATE BURNOUT — the ones that train your best people to mistake exhaustion for commitment, reward the loudest voice over the best idea, and quietly bill the people who care most for continuing to care. Not the board. Not the budget. THE SYSTEM itself. We didn't build this to run another workshop. We built it to fight for both ends of that equation — the leader carrying it, and the kid, the freshman, the faculty member on the other side who never got a vote in how well the system was built. Pick a side. We already have. Here's what FOR actually looks like, not hypothetically — we've watched it happen close to a thousand times. The Tuesday cabinet meeting ends on time. The VP who started emailing ideas instead of saying them out loud starts saying them out loud again. The plan from August is still alive in October — audible, not filed. That's not a culture initiative. That's a highly reliable system, doing what it's supposed to do. It starts with knowing, precisely, which of seven forces is your leak. Not guessing. Not a hallway read. Next week, you find out which one is yours. I'm opening The Burnout Force Check — three minutes, seven forces, your own honest number. It isn't live yet. It opens next week, right here.  Message me personally, and I'll make sure you're first through the door — doesn't matter which lanyard you're wearing. Follow DR. JOE HILL and Higher Performance Group
By HPG Info July 27, 2026
Why the seven forces driving burnout in your cabinet move exactly the way a piano does — and why the room adjusts to the wrongness long before anyone names it. Twenty years ago, I moved my family away from everything they knew. Not across town. Across area codes — away from the school where I was principal, away from grandparents, away from the only bedrooms my three kids had ever slept in, away from every friendship they'd built since kindergarten. I told my wife it was the right move for our family. I still believe that. But telling a nine-year-old “this is the right move for our family” lands about as well as telling your cabinet a reorg is the right move for the institution. Correct. Unpersuasive. Deeply unwelcome. So we did what desperate, loving parents do. Ice cream. A puppy negotiation I'm still not proud of. And one purchase that turned out to matter more than either: a baby grand piano for the new house. That piano is still in my living room. Twenty years, three kids, and a tuner later — a woman who showed up twice a year for over a decade and never once used the word “burnout” — here's what she taught me about running a cabinet, without ever meaning to. A piano doesn't fail all at once. It drifts. One string at a time, one season at a time, so slowly that everyone living inside the house adjusts to the wrongness without ever naming it. Your leadership team is doing the exact same thing right now. And the people closest to it — the ones playing it every single day — are the last people on earth who'll hear it. THE DIAGNOSIS · NOTHING BROKE. IT DRIFTED. Let's talk about drift like adults who've sat through enough strategic planning retreats to know the difference between a crisis and a slow leak. When's the last time a VP in your cabinet pushed back — and meant it? Nobody's cabinet collapses on a Tuesday. What actually happens is smaller and slower: the VP who used to push back in meetings stops pushing back. The initiative that launched with real energy in August is, by February, running on habit and a group chat nobody reads anymore. The meeting that used to run ninety minutes now runs sixty — not because anyone got more efficient, but because half the room quietly decided the extra thirty minutes of honesty wasn't worth it. None of that shows up on a dashboard. It shows up the way a piano goes flat — not as an event, but as an accumulation. By the time someone finally names it (usually a board member, not gently), you're not looking at one broken string. You're looking at an instrument nobody's tuned in two years, and a room full of good people who adjusted to the wrongness because it arrived one cent at a time. (This is the part where I'm supposed to tell you to “communicate more.” You already knew that. The real problem isn't communication. It's that nobody in your cabinet has a name for what's actually going wrong — so everyone quietly assumes it's just them.) Structure is never neutral. Every system is a self-portrait of whoever built it — and most of yours was painted before you ever took the seat. ❞ Which means the villain was never the people in the room. Individual brilliance, individual empathy, individual self-awareness — all present, all functioning. Multiply eight individually excellent people by a system nobody's maintaining, and the output doesn't hold. That's not a people problem. That's structural neglect wearing a people costume. What looks like burnout in your cabinet is usually the rational response of a capable person inside a broken system. ❞ (This is the exact gap Burnout Force was built to name — not another framework asking your cabinet to try harder individually, but a diagnostic for the structural neglect sitting underneath what looks like burnout. Seven forces, seven distinct mechanisms, each requiring its own fix — the same way a tuner never fixes “the piano,” she fixes one string at a time. More on all seven in a moment.) THE PIANO TUNING METHOD — OR WHY SEVEN FORCES, NOT ONE A piano has seven notes before the octave repeats. Do, Re, Mi, Fa, Sol, La, Ti. Seven distinct tones, each capable of going wrong in its own particular way, each requiring its own fix. A tuner doesn't fix “the piano” — she fixes seven specific things, one string tension at a time. Here's the part most people miss: the seventh string never sounds right until the first one's fixed. Burnout Force works the same way. Not one villain. Seven — each with a distinct mechanism, each recognizable once you know what you're listening for. 1 · Fragmentation — Unisons, Out of Sync Most piano notes aren't a single string — they're two or three strings tuned to the exact same pitch, meant to ring as one voice. Drift even slightly apart, and the note doesn't go silent. It goes blurry. Chorused. Technically playing, technically wrong. That's Fragmentation: a cabinet where everyone's still showing up, still contributing, and the collective sound is somehow muddier than any one of them alone. 2 · Exhaustion — String Tension Under Constant Load Piano wire doesn't need to be struck to lose its tension. Sustained load alone, with no release, causes metal fatigue — the string goes flat just from sitting there under pressure. There's an old performance formula worth borrowing here: performance equals potential, minus interference. Not potential plus effort. Your best people are going flat the same way — not from one hard day, but from load with no release, for long enough that flat becomes their normal. 3 · Isolation — Notes That Won't Resonate Together Piano strings produce overtones — secondary frequencies that aren't perfectly clean multiples of the main pitch. Tuners call this inharmonicity: individually well-tuned notes can still clash rather than support each other in a chord. A cabinet can be full of individually excellent leaders who still don't resonate together, because nobody ever tuned them to each other. (Coal miners didn't bring a canary into the mine for company — they brought it as an instrument. When the person who used to drive every meeting suddenly goes quiet in the back row, that's not an attitude problem. That's a reading coming off the instrument.) 4 · Scarcity — Compensation That Crowds the Room When a piano is stretched to compensate for inharmonicity, one note's resonance can crowd out another's — more presence for one string at the expense of the one beside it. Scarcity is the belief that someone else's win is quietly your loss. It's rarely true. It's a tuning problem mistaken for a competition. 5 · Comparison — The Sound of Two Things Measured Against Each Other When two strings are close but not exactly matched, you hear an actual physical pulsing — tuners call it a “beat.” It's the audible result of two things being judged against each other instead of each being allowed to be itself. Comparison in a cabinet works the same way: audible, measurable, and it doesn't resolve on its own. 6 · Noise — Losing the Reference Point Every piano is tuned from one reference octave first — usually the one built around middle C — and everything else is set relative to it. If that reference is never revisited, the whole instrument can be internally consistent with itself and still be wrong, because the one thing everything else depends on was never checked. That's Noise: a cabinet that's stopped returning to its actual reference point and started tuning to whatever's loudest that week. 7 · Drift — The One That Doesn't Announce Itself And then there's the one nobody has to cause. Piano tuners genuinely use this word: drift — the slow, seasonal, nobody-touched-anything loss of pitch that happens just from humidity and temperature changing in the room. No event. No single decision. Just time, and an environment nobody adjusted for. This is the force behind the other six — and the one every leader I know insists could never happen to them, right up until the year it does. WHY FOUR, LIVE — THE AMPLIFICATION ENGINE Here's the part most burnout content skips: not all seven forces are equally random. Four of them are the causal engine — they manufacture the other three. Fragmentation produces Exhaustion (coordinating around broken structure is its own kind of tired). Exhaustion produces Isolation (depleted people stop reaching for each other; reaching itself becomes the thing they can no longer afford). Isolation produces Scarcity (a cabinet that's stopped resonating together starts believing there isn't enough credit, attention, or budget to go around). And Scarcity feeds straight back into Fragmentation — louder, the second time through. Comparison, Noise, and Drift sit downstream of all four. Fix the engine, and the other three get dramatically easier for your own people to spot and name themselves. You cannot fix the seventh string by tightening it harder. You fix the first one, and the seventh gets easier to hear. ❞ I didn't learn any of this from a leadership book. I learned it from the same tuner — never used the word “burnout,” never needed to. She just knew the instrument needed her back, regularly, not once and done. ❝ Your cabinet needs the same thing. Not a single retreat. Not one framework, delivered once, expected to hold. A tuner. A rhythm. Someone who comes back. ❞ THE APPLICATION · MONDAY MORNING Here's what to do Monday morning (assuming your cabinet isn't already visibly out of tune — in which case, start today): Step 1 — Name your loudest string. (15 minutes) Of the seven forces, which one is making the most noise in your cabinet right now? Don't overthink it. Your gut answer is usually the correct diagnosis your data hasn't caught up to yet. Step 2 — Ask your cabinet the “beat” question. (20 minutes, next meeting) Ask directly: “Where do two of us sound like we're being measured against each other instead of just doing our own job well?” That's Comparison, made audible. You'll hear the beat the moment someone answers honestly. Step 3 — Schedule the return visit. (5 minutes) A piano tuned once and never revisited drifts right back. Put a recurring cabinet health conversation on the calendar — quarterly, minimum. The tuner's value was never the single visit. It was the relationship. “We don't have time for this.” You're already spending time managing the symptoms of an out-of-tune cabinet — the redundant meetings, the parking-lot conversations, the initiative that quietly died in month four. That time is already being spent. You're just spending it on maintenance instead of tuning. “My team will think this is soft.” Nobody thinks a piano tuner is soft. She shows up with a very specific diagnosis for a very specific string, and the room sounds different when she leaves. Precision isn't soft. Vague inspiration is soft. This isn't that. THE MATURITY SHIFT Immature leaders think: “We need a retreat to fix morale.” Mature leaders think: “We need a rhythm to maintain the instrument.” Immature leaders wait for the piano to sound obviously wrong before calling anyone. Mature leaders schedule the tuner before the drift is audible to the room. The uncomfortable truth: your cabinet didn't break. It drifted — one string, one season, one quiet accommodation at a time — and nobody wrote it down because nothing dramatic ever happened on any single day. The optimistic reframe: drift is the one force that responds completely to maintenance. You don't need a new piano. You need someone who comes back. Your worth was never conditional on the note holding perfectly. It just needs someone willing to notice when it doesn't — and come back. ❞ Your turn: Which of the seven strings is out of tune in your cabinet right now? Name it in the comments — the word is enough. Tag the person on your team who'd hear it the second you said it out loud. BURNOUT FORCE Burnout Force is the name for what's actually happening — seven specific, researched forces, each with its own mechanism, each solvable once it's named correctly. The keynote fights the first four, live, together, with your cabinet in the room — the causal engine, the ones everything else grows out of. The book carries all seven, in full, with the research behind each one, so your team can finish the tune-up without me there. This isn't another framework to add to the pile you already haven't implemented. It's a diagnostic — built from work across 987 leadership teams in 43 states — for naming precisely which of the seven forces is loudest in your institution right now, and what actually reverses it. 📊 3x performance improvement · 29% higher engagement · 27% better organizational outcomes · zero increase in burnout — because these teams stopped treating exhaustion as a personal failing and started treating it as a structural, solvable problem. If you already know which string is out of tune in your cabinet, the conversation about whether Burnout Force is the right next step for your institution is a short one. Book 30 minutes and let's have it. higherperformancegroup.com/burnout-force FOUND VALUE IN THIS? Help another leader hear their own drift: → Repost with the force that's loudest in your cabinet right now. → Tag a leader who'd recognize this the moment they read it. → Comment with the last time something on your team went quietly out of tune — and nobody said anything for months.  The more leaders who learn to hear the drift before the crisis, the fewer institutions have to relearn this the hard way. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights.
Show More