The 24 Goons that Game to Steal Your Goals in 2023

January 2, 2023

How productive and profitable was your 2022 performance?


Where did you win BIG?


What goals did you crush, and how can you keep that momentum rocking into the new year?


Where did you fall short, and what obstacles tripped you up?


If you are the goalie type of person and ramping up with a pen, paper, and a thermos of coffee preparing your goals for 2023, there are 24 obstacles that I know (because I have experienced them) are working out to kick your fanny this next year.

goon hockey player

Like a “goon” in hockey, whose role is to act aggressively toward the opposition’s star player (you) to TAKE THEM OUT, there are goons who don’t want you to be successful. 


I’ve worked with hundreds of people on shaping their goals, studied goals, and hustled on my own goals for over three decades, and I’ve watched these 24 obstacles trip leaders up over and over again. 


They’ve sucker-punched me before, and I bet they’ve stopped you in your tracks as well. 


Luckily, these goons can be defeated. 


No matter how hard these challenges try to knock you down, I’ve got three ways you can defeat your goon(s) and see your goals accomplished in 2023. 


You may be asking, “Who makes a list of 24 anything?”


I do. 


I’m a goal nerd, and I love helping others build and crush goals to help leaders win in life and at work. 


Goals have helped me start HPG in my late forties. 

Goals helped me write books. 

Goals helped my wife and I find and renovate our forever home. 

Goals will help me build tools and strategies for Optimizing Higher Team Performance.


Pursuing and crushing goals have changed my life from good to great. That’s not a stretch. I can draw a line separating my accidental life and the one where I decided to live intentionally toward my preferred future. 


We are straddling the end of 2022 and the start of the new year. Tis’ the season when many people set goals. 


This blog article will unpack all persistent and predictable goons who don’t want you to succeed in 2023.


This content is part of my 12-workshop series for leadership teams called the
Lead Team Institute.


So why don’t smart and hard-charging leaders accomplish their goals? 


Are you ready?


Read my year-end Very Big Idea,
The 24 Goons that Game to Steal Your Goals in 2023. 


As you read along, see if any of these goons are tripping you up right now. And, at the conclusion of this article, I will share with you the three things you can do to keep the goons from stealing your goals in 2023. 


The 24 Goons that Game to Steal Your Goals in 2023


1. Lack of Clarity: You don’t know what you want to improve. “As soon as I have a clear vision, I will start progressing, but until then, I’m stuck.”

2. Confusion: You made your first step but didn’t know what your next step should be. “I wrote the introduction to the book, but now what?” I signed up for the 5k, but now what?”

3. Prioritization: You have a dozen aspirations, but you can’t pick which one is the most important to you. “It’s not that I don’t have goals, it’s that I have too many areas I want to improve in my life.”

4. Selfish Sense: You don’t have permission to work on yourself. “Every spare minute I have should be spent serving others.”

5. Too Busy: This can be a real or a fake reason. Sometimes you are in a season where there is NO margin. That’s real. It’s fake if you look up your screen time each week and find that you have a good 60 minutes (or more) scrolling the social. Most of you can squeeze more time from your fake excuses for your real goals.

6. Imposter Syndrome: “Who am I to…” Many of you don’t step into the ring to fight for yourselves because you don’t feel worth it.

7. Comparison: Similar to Imposter Syndrome, you compare yourself to others who are often further ahead in the game of whatever you are pursuing. Never compare your beginning to somebody else’s middle. 

8. Procrastination: You have the time but don’t know how to manage it. You live in the land of “later.” You will learn more about how to slay this dragon of procrastination in the Lead Team Institute {LTI}.

9. Fear of Failure: The goal is crazy important, and the thought of failing to arrive here freezes you in your tracks. You feel you don’t have what it takes. Guess what? You don’t. I don’t. We don’t have what it takes…AT FIRST. The fear of failure lies you into thinking you must be an instant success, and when you are not, you quit. 

10. Fear of Success: The opposite of #9 is the fear that if you succeed, you will need to live up to that success as a lifestyle now that the expectations are raised. This is the cousin-fear of Imposter Syndrome. “What if this goes well, and I can’t live up to the expectations for the long haul?” 

11. Unrealistic Goal: This is what I call the “marathon in a week” goal. You haven’t laced up a pair of running shoes in three years and believe you can run a marathon in a week. Crazy big goals can cripple you before you even get started. 

12. Broken Soundtracks: This is when your mindset gets in the way. This comes from the reality that your thoughts become your actions, and your actions turn into results. If your thoughts are not right, your results will also be off. Your mindset is THE greatest inhibitor of your success in life and at work. Where is your mind down-playing your potential?


At the end of 2023, what would it feel like to have all your open positions and your momentum reclaimed?


Reclaim Your Momentum {LIVE}

✅ Reclaim Your Time

✅ Reclaim Your Energy

✅ Reclaim Your Priorities


”Wow! I didn’t realize I was in desperate need of this talk and these tools in my life.”


“This message so profoundly impacted us. We are now beginning to edit out the unhealthy team behaviors interfering with our performance.


“The timing of this message could not have been better for the health of our team.”


Without a new focus and approach, it's easy to continue to:

➜ Sacrifice self and family on the altar of work.

➜ Overcommit and underdeliver.

➜ Be busy but no longer brilliant.

➜ Juggle more priorities than what we can complete.


Worst of all, other people — other tasks, jobs, and projects — will continue to hijack your life.


It’s time to change that by implementing a proven practice that works.


Reclaim Your Momentum {LIVE} is a two-hour keynote for campus/district leaders and their teams.


This interactive session will inspire, challenge, and equip your team to accelerate healthy team culture and overall team performance. 


Your team will leave this session with the following:

  • A shaper clarity of your unique leadership superpower we call your Natural Leadership Profile.
  • A scalable framework for building a Higher Performance team and culture.
  • Practical tools to accelerate team communication, connection, alignment, capacity, and execution.


Book Your Team Retreat Today – Here


Learn more here.

Book Your Team Retreat

13. The Weight of the Work: When you look at the breadth of the goal and get overwhelmed by the work it will take to accomplish ALL of it, you get stopped in your tracks. The key to accomplishing big goals is to “chunk” your goals into smaller daily tactical tasks. 

14.
Perfectionism: If you can’t be perfect the first time, why even try? Perfection is fear in a tuxedo. It can present as a good thing, but in reality, it is an insecurity we all must conquer. 


15. Inconsistent Effort: Start. Stop. Start. Stop. You don’t benefit from the compounding effect of momentum. 

16. Impatience: You (and I) want to see immediate success. The fact is that any goal worth pursuing is GUARANTEED to take longer than you want.

17. Unexpected Challenge: This might be legit. Something unexpected (a health issue, family emergency, or loss of a loved one) crept into your reality when you planned your week, month, or quarter and knocked you off course. 

18. Loss of Excitement: Your motivation tank runs dry. “I’m just not feeling it anymore.”

19. Switch-a-Roo: This can also be legit. For example, I used to run a ton and had running mileage goals that I would regularly track. A few years back, I switched to cycling because of some nagging knee injuries that I was dealing with. That’s different from reading the first chapter of a book that I NEED to read, then buying different one that appears to be more interesting and that I WANT to read. 

20. Criticism: This can be perceived (inhibition or imagined) or a genuine criticism offered by someone you respect. It’s typically the former that becomes massively colorful in clouding your mindset. 

21. Distraction: It’s much easier to watch Netflix than to write a book. Exactly. A whole industry is set on keeping you more accidental (entertained) than intentional (on purpose). 

22. Too Expensive: If you count the cost and determine that completing your MBA will only be possible by going into unnecessary debt, you may want to protract your goal timeline until you can afford it. That’s legit. What’s not is when you believe that self-publishing your first book will cost you thousands of dollars. That’s a fear that is just not true, and you get stopped by the thought that your goal will be too expensive. 

23. Too Late: This fear that you have missed the boat. “I’m washed up. I should have been working on this 20 years ago, but I didn’t, and I feel out of time.”

24. Bad Advice: A family member, friend, or self-help guru gave you a plan bound to fail. You receive some terrible advice that you believed at the time and has you double-guessing everything.

These are largely why smart and hard-charging leaders don’t finish their goals. I could have added a few more but know this; Every one of those reasons (and the ones I missed) boils down to one of three things:

  • An Abundance of Fear
  • A Disconnection from Desire
  • A Lack of Trusted Community


Example: #1 –
Lack of Clarity = A Disconnection from Desire

Example: #2 – Confusion = An Abundance of Fear

Example #24 – Bad Advice = A Lack of Community


Your Turn

Take a minute to step through each of the 24 Goons to Steal Your Goals in 2023 and put the letter F (Fear), D (Desire), or C (Community) next to each on the list. 


As you work on your goals for 2023 and run into thoughts that might interfere with you putting that actual pen to actual paper, ask yourself:

  • Is this a Fear issue?
  • Is this a Desire issue?
  • Is this a Trusted Community issue?


This will help you appropriately counter-punch the issue. 

  • If this is a Fear issue, the hero of COURAGE must show up.
  • If this is a Desire issue, the hero of CLARITY must show up.
  • If this is a Trusted Community issue, the hero of ENGAGEMENT must show up. 


How do you do that? Join the hundreds of campus leaders resisting the gravitational pull of average performance in 2023 by enrolling in one of the MANY resources we have available to leaders and teams in the new year. 


Click here to sharpen your advantage and Optimize Your Team’s Performance.

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By HPG Info January 14, 2026
DR. JOE HILL President @HPG | Author of The TQ ADVANTAGE When Your Board Metrics Say "Winning" But Your Gut Says "Failing" I had the same conversation 23 times last year. Not in conference keynotes, where everyone performs as a "strategic leader who has it figured out." In parking lots after workshops. On follow-up calls at 7 PM. In texts that started "Can I ask you something that's been eating at me?" A superintendent, after crushing every board metric: "Joe, why do I feel like I'm failing at everything that actually matters?" A university president with the most credentialed cabinet she's ever led: "We can't make a decision without three meetings. What am I missing?" A college president at 11 PM (via text): "I spend more time managing my cabinet's dysfunction than actually leading. How did I become this person?" Here's what's frustrating: I gave terrible answers. Not because I'm incompetent—because these questions revealed problems I hadn't solved for myself. So I spent Q4 doing what I should've done in Q1: figuring out what I should have said. Turns out, the questions superintendents and presidents struggled with most in 2025 weren't about strategy, enrollment, or board politics. They were about survival while everyone watches you succeed. Here are the three questions I botched—and the answers I wish I'd had ready. QUESTION 1: "When Does Being Driven Cross Into Being Obsessive?" The Moment I Realized I Had No Answer Community college president—let's call her Rachel—after a Team Institute session: "I'm in the office 6 AM to 7 PM. Weekends. My cabinet says I'm 'inspiring.' My spouse says I'm 'unavailable.' I thought this IS leadership. But am I driven or just addicted?" I gave her the standard consultant answer about balance and boundaries. It was garbage. Because I was answering emails during our Netflix date night. I was "inspiring" my people while my wife wondered if I remembered her name. Glass houses, meet stones. What I Figured Out By December There's actual research on this—the dualistic model of passion : Harmonious Passion: Flexible and energizing Fills you up When you can't do it, you're disappointed but okay Sustainable forever Obsessive Passion: Rigid persistence even when it's destroying you When you can't do it, you feel shame When you DO do it, you STILL feel inadequate Major contributor to burnout (and divorce, and health crises your board will call "unexpected") Campus leadership selects for obsessive passion and calls it "commitment." Your board rewards it. Your community celebrates it. Until someone has a breakdown, and everyone acts shocked. The diagnostic? The Vacation Test. Can you take a full day off without checking email? If yes—when did you last actually do it? If you can't remember, you're not driven. You're hyper-optimized. And hyper-optimization always precedes system failure. Ask any Formula One team that pushed too hard without pit stops. 💡 "The same drive that got you the presidency is the exact thing that will end it—unless you build recovery infrastructure around it before crisis forces the conversation." What To Do Tuesday Morning (Not "Someday") Pick ONE recovery ritual. Just one: The Phone Kennel: Tonight, plug your phone downstairs. Don't bring it to your bedroom. (Sounds simple. Most presidents can't do it for three consecutive nights. That's diagnostic, not judgmental.) The "This Area Is Clear" Ritual: When you leave your office, say out loud: "Work time is done." Creates a psychological boundary your brain actually respects. The 3-Hour Sacred Window: Block three consecutive hours this weekend for something non-work that requires full attention. Coffee roasting. Long bike ride. Fiction reading. Playing with grandkids without your phone nearby. If you take vacations and check email daily, that's work with a view, not recovery. Your body knows the difference even if your calendar doesn't. Objection Handling: "But I LIKE working—it's my passion!" Great. Harmonious or obsessive? Can you stop without shame? That's the test. "My board expects me to be available 24/7." Your board expects you to lead for a decade, not flame out spectacularly in year three. They just haven't said it yet because you keep performing invincibility. QUESTION 2: "My Cabinet Is Brilliant Individually But Collectively Incompetent. What's Broken?" The Moment I Had No Good Answer Superintendent in Texas—let's call him Marcus (Marcus, your CFO was laughing when we reviewed your Team Intelligence results, so you know this is you): "Joe, every person on my cabinet has 15+ years of experience. Advanced degrees. Strategic thinkers. But together we can't make a simple decision without three pre-meetings and four follow-ups. What's broken?" I said something generic about communication and trust. Consultant garbage. The real answer? I hadn't figured out the math yet. What I Figured Out By December It's literally a math problem : IQ × EQ × PQ = TQ Most leadership cabinets look like this: IQ (Individual Intelligence): 9.1/10 → You only hire brilliant people EQ (Collective Emotional Intelligence): 3.8/10 → They can't disagree productively PQ (Positional Intelligence—role clarity): 2.5/10 → Nobody knows who decides what Result = TQ (Team Intelligence): 4.2/10 → Permanent impossibility despite impressive resumes That's not a communication problem. That's a multiplication problem. When any variable approaches zero, the whole equation collapses. You keep investing in the variable that's already maxed out (IQ—hiring smart people) while ignoring the two that determine whether smart people can think together under pressure (EQ and PQ). It's like installing a Ferrari engine with bicycle wheels and wondering why you're losing races to Honda Civics. The pattern I've now seen 47 times: Monday 6:30 AM: Your CFO wants to "align before Tuesday's meeting" (translation: lobby before anyone else can) Tuesday 10 AM: Cabinet meeting where everyone performs collaboration while avoiding actual disagreement Tuesday afternoon: Three separate "clarification" requests (translation: renegotiations of what seemed decided) Friday: Everyone's exhausted, nothing's actually resolved, but calendars are impressively full, so at least it LOOKS like leadership is happening That's a Team Intelligence deficit costing your district or institution roughly $1.1M annually in wasted meetings, duplicated effort, and opportunities missed while you're stuck in alignment purgatory. Meanwhile, enrollment is shifting, your best teachers are wondering if leadership will ever actually lead, and your board is asking increasingly pointed questions about execution velocity. 💡 "Individual brilliance without Team Intelligence produces impressive LinkedIn profiles and permanent impossibility. The math doesn't care about your credentials." What To Do Tuesday Morning The Cabinet Intelligence Audit (15 minutes) At your next cabinet meeting: "Quick exercise. Everyone rate our team's ability to think together under pressure, 1-10. Write it privately first." Go around the room. Read answers aloud. If everyone says 8+: Somebody's lying (or everyone has wildly different definitions of "thinking together") If answers vary by 3+ points: You don't share reality about your own team dynamics If anyone says below 5: You've just identified why pre-meetings exist—people don't feel safe thinking out loud together Then ask the question that changes everything: "What would need to be true for everyone to feel comfortable disagreeing in THIS meeting instead of lobbying outside it?" The silence will be uncomfortable. Someone will deflect with process talk. Someone else will say "I've been thinking the same thing." That second person is your ally. Start there. Objection Handling: "We don't have time for this meta-conversation about meetings." You spent 47 hours last month in meetings ABOUT meetings. You don't have time NOT to fix this. Your problem isn't time—it's Team Intelligence producing a 47-hour Meeting Tax. "My team won't go for it—they'll think I'm criticizing them." Your team is currently "going for" a system producing permanent friction despite everyone working 60-hour weeks. They already know something's broken. You're not revealing a problem—you're naming what everyone already feels. QUESTION 3: "Why Do I Keep Neglecting What I Literally Teach Others?" The Moment I Realized I'm A Hypocrite This one's personal. I teach Team Intelligence to superintendents and presidents. Sustainable systems. Recovery architecture. "You can't pour from an empty cup." Then I worked through Thanksgiving. Answered emails Christmas morning. Ran on 5 hours of sleep and spite. The question a superintendent asked me in October haunted me all through December: "Joe, you teach this stuff. How do YOU avoid burning out?" Honest answer? I wasn't. I was just better at hiding it. What I Figured Out By December I interviewed Dr. James Hewitt , a human performance scientist who works with Formula One teams. He said something that gutted me: "I taught recovery to Fortune 500 companies while being 'always on' myself. 100+ flights a year. Missing family dinners. I genuinely believed I was the exception to the rule—until one morning in the shower, I found a lump." Cancer forced him to confront the truth: You're not superhuman. You're just a human who hasn't rested. The most dangerous leadership belief isn't "I need to work harder." It's "The rules don't apply to me." They do. Physics doesn't care about your board's expectations, your strategic plan, or how many people are counting on you. Your body will force the conversation your calendar keeps postponing. 💡 "You're not too busy to build recovery systems. You're too busy BECAUSE you haven't built recovery systems. There's a difference." What To Do Tuesday Morning Design Your Weekly Recovery Day Block ONE full day this week. Not "I'll try" or "maybe next week"—this week. Then: Morning: Something requiring full attention but not work (bike ride, elaborate coffee ritual, whatever makes you feel human) Afternoon: Something actively decreasing cognitive load (fiction, show-watching, napping—NOT business books or "personal development") Evening: Time with people who don't need you to perform leadership Critical Rules (Non-Negotiable): Phone stays in another room (not "on silent"—physically elsewhere) No "just checking email real quick" (that's work, which means you failed) If you work at all, even "just for a minute," you failed the assignment Objection Handling: "But I have too much to do." Then you've built an unsustainable system that will fail spectacularly—either next month or next year, but it WILL fail. Taking one day off either proves your cabinet can function without you (healthy) or reveals they can't (critical diagnostic you desperately need). "What about emergencies?" Define "emergency" as "can't wait 24 hours without significant harm to students, staff, or institution." Watch how shockingly few things meet that standard. Most "emergencies" are just someone else's poor planning becoming your crisis. THE MATURITY SHIFT Immature presidents think: "I just need more willpower, more passion, more drive. If I push harder, I'll break through." Mature presidents think: "I need better systems, clearer boundaries, sustainable practices that multiply capacity without multiplying hours." Immature superintendents optimize themselves to death while their cabinets watch and learn that sustainable leadership is performance art. Mature superintendents build infrastructure that multiplies cabinet capacity without heroic individual effort. The difference isn't motivation. It's systems. One makes you busy. One makes you effective. One gives you an impressive calendar screenshot. One gives you a decade. One makes you a cautionary tale. One makes you a model worth following. Your turn: Which question hit hardest? What are you specifically changing Tuesday morning? Not "I need better balance"—that's consultant-speak performance art. Be specific: "I'm blocking Sunday completely. Phone stays downstairs." "I'm running the Cabinet Intelligence Audit this week." "I'm designing my first full recovery day for Saturday." Drop a comment. Tag another superintendent or president who's crushing metrics while quietly drowning. Repost with your one specific action. Because insight without implementation is just expensive entertainment that changes nothing. STOP LEAVING PERFORMANCE ON THE TABLE Here's what I've learned after working with 987 leadership teams: Your team isn't broken. Your team model is. You've invested millions in hiring brilliant individuals. But individual brilliance without Team Intelligence produces impressive resumes and permanent friction. The superintendents and presidents who've cracked this code aren't working harder. They're working human—with recovery systems, Team Intelligence architecture, and the courage to admit that sustainable leadership requires more than inspiration and long hours. If your talented team is performing at 60% capacity despite everyone's best efforts , the problem isn't motivation or competence. It's multiplication : IQ × EQ × PQ = TQ And when any variable approaches zero, your entire equation collapses—no matter how impressive your board reports look. The TQ Keynote: Transform Your Team From Friction to Acceleration This isn't another motivational talk about working together better. This is the math, the research, and the practical protocols that help leadership teams move from 60% to 90%+ capacity—not by working harder, but by thinking together. What You'll Discover: The TQ equation that reveals exactly where your team is stuck (and why traditional development hasn't fixed it) Five cognitive "BEST FIT" types every high-performing team needs (and which ones you're missing) Practical protocols for transforming cabinet friction into execution acceleration How to navigate complexity 40% faster than average teams (verified across 1,000+ leadership teams) Live team mapping exercises using actual TQ types from your cabinet This keynote is grounded in: Analysis of nearly 1,000 leadership teams across K-12 and higher education Research-backed insights showing 2:1 performance advantage for high-TQ teams A practical framework that creates measurable results within 90 days, not "someday" Duration: 2 hours Format: On-site with your full leadership team Investment: Book a conversation to discuss Why This Is Different 94% of executives believe collaboration is critical. Only 8% see results from traditional team development programs. TQ bridges that gap—because it treats team development as a math problem with a systems solution , not a motivation problem with an inspiration band-aid. Teams working with HPG consistently move from 60% to 90%+ capacity. We protect that standard by choosing partners carefully. If your team is talented but stuck, if you're crushing board metrics while quietly drowning, if you've tried everything except addressing the actual multiplication problem—let's talk. Book a TQ Keynote Conversation →Your community deserves leaders who multiply each other's strengths instead of working around each other's weaknesses. Your talented individuals can become an unstoppable team. But not with the same model that got you here. Book Your TQ Keynote Today! - https://www.higherperformancegroup.com/team-intelligence-keynote P.S. Stop Performing Sustainability. Start Practicing It. The questions I couldn't answer in 2025 revealed my own gaps—in recovery systems, in Team Intelligence, in sustainable leadership architecture. The answers I found by December might close yours— if you actually implement them instead of just nodding along. Your cabinet is watching how you lead yourself. Your family is waiting for the version of you that comes home fully present. Your future self is begging you to build better systems before crisis forces the conversation.  Whether you book the keynote or not: Stop leaving 40% of your team's capacity on the table while everyone works 60-hour weeks. The math is solvable. The systems are buildable. The question is whether you'll address it Tuesday or wait until Friday's crisis forces your hand. Next Issue: "Your Cabinet Doesn't Need Another Retreat—They Need Recovery Architecture" How one superintendent cut meetings 61% and increased results 3x. Not by working harder. By working human. Follow DR. JOE HILL and Higher Performance Group for insights that close the knowing-doing gap.
By HPG Info January 8, 2026
What Your Team Actually Needs From You This Winter Break DR. JOE HILL - Founder@ Higher Performance Group Michael Mathews VP for Innovation and Technology Oral Roberts University December 27, 2025 When The Best Gift Isn't Wrapped—It's Who You're Becoming in 202 6 ━━━━━━━━━━━━━━━━━━━ Do this calculation: Your holiday appreciation budget ÷ days until it's forgotten = the cost per day of feeling valued. For most campus leaders, that's roughly $1,000 ÷ 2 days = $500 per day of "thanks." Here's the uncomfortable truth: By January 5th, those gifts are forgotten. By January 15th, your team is wondering why 2026 feels exactly like 2025. By March, your best people are updating LinkedIn profiles. Not because you didn't appreciate them in December. Because appreciation without capability is actually insulting to talented people who know they could accomplish more if you'd just fix the systems. 73% of campus leaders report their teams feel appreciated, but only 31% feel equipped to do their best work. That 42-point gap? That's where your 2026 success or struggle will be determined. You have 8 days to decide: Spend 2026 managing adequacy (pundit leader) or building significance (solutionary leader). After January 2nd, the decision is made. ━━━━━━━━━━━━━━━━━━━ THE PATTERN THAT WILL DEFINE YOUR 2026
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