The 24 Goons that Game to Steal Your Goals in 2023

January 2, 2023

How productive and profitable was your 2022 performance?


Where did you win BIG?


What goals did you crush, and how can you keep that momentum rocking into the new year?


Where did you fall short, and what obstacles tripped you up?


If you are the goalie type of person and ramping up with a pen, paper, and a thermos of coffee preparing your goals for 2023, there are 24 obstacles that I know (because I have experienced them) are working out to kick your fanny this next year.

goon hockey player

Like a “goon” in hockey, whose role is to act aggressively toward the opposition’s star player (you) to TAKE THEM OUT, there are goons who don’t want you to be successful. 


I’ve worked with hundreds of people on shaping their goals, studied goals, and hustled on my own goals for over three decades, and I’ve watched these 24 obstacles trip leaders up over and over again. 


They’ve sucker-punched me before, and I bet they’ve stopped you in your tracks as well. 


Luckily, these goons can be defeated. 


No matter how hard these challenges try to knock you down, I’ve got three ways you can defeat your goon(s) and see your goals accomplished in 2023. 


You may be asking, “Who makes a list of 24 anything?”


I do. 


I’m a goal nerd, and I love helping others build and crush goals to help leaders win in life and at work. 


Goals have helped me start HPG in my late forties. 

Goals helped me write books. 

Goals helped my wife and I find and renovate our forever home. 

Goals will help me build tools and strategies for Optimizing Higher Team Performance.


Pursuing and crushing goals have changed my life from good to great. That’s not a stretch. I can draw a line separating my accidental life and the one where I decided to live intentionally toward my preferred future. 


We are straddling the end of 2022 and the start of the new year. Tis’ the season when many people set goals. 


This blog article will unpack all persistent and predictable goons who don’t want you to succeed in 2023.


This content is part of my 12-workshop series for leadership teams called the
Lead Team Institute.


So why don’t smart and hard-charging leaders accomplish their goals? 


Are you ready?


Read my year-end Very Big Idea,
The 24 Goons that Game to Steal Your Goals in 2023. 


As you read along, see if any of these goons are tripping you up right now. And, at the conclusion of this article, I will share with you the three things you can do to keep the goons from stealing your goals in 2023. 


The 24 Goons that Game to Steal Your Goals in 2023


1. Lack of Clarity: You don’t know what you want to improve. “As soon as I have a clear vision, I will start progressing, but until then, I’m stuck.”

2. Confusion: You made your first step but didn’t know what your next step should be. “I wrote the introduction to the book, but now what?” I signed up for the 5k, but now what?”

3. Prioritization: You have a dozen aspirations, but you can’t pick which one is the most important to you. “It’s not that I don’t have goals, it’s that I have too many areas I want to improve in my life.”

4. Selfish Sense: You don’t have permission to work on yourself. “Every spare minute I have should be spent serving others.”

5. Too Busy: This can be a real or a fake reason. Sometimes you are in a season where there is NO margin. That’s real. It’s fake if you look up your screen time each week and find that you have a good 60 minutes (or more) scrolling the social. Most of you can squeeze more time from your fake excuses for your real goals.

6. Imposter Syndrome: “Who am I to…” Many of you don’t step into the ring to fight for yourselves because you don’t feel worth it.

7. Comparison: Similar to Imposter Syndrome, you compare yourself to others who are often further ahead in the game of whatever you are pursuing. Never compare your beginning to somebody else’s middle. 

8. Procrastination: You have the time but don’t know how to manage it. You live in the land of “later.” You will learn more about how to slay this dragon of procrastination in the Lead Team Institute {LTI}.

9. Fear of Failure: The goal is crazy important, and the thought of failing to arrive here freezes you in your tracks. You feel you don’t have what it takes. Guess what? You don’t. I don’t. We don’t have what it takes…AT FIRST. The fear of failure lies you into thinking you must be an instant success, and when you are not, you quit. 

10. Fear of Success: The opposite of #9 is the fear that if you succeed, you will need to live up to that success as a lifestyle now that the expectations are raised. This is the cousin-fear of Imposter Syndrome. “What if this goes well, and I can’t live up to the expectations for the long haul?” 

11. Unrealistic Goal: This is what I call the “marathon in a week” goal. You haven’t laced up a pair of running shoes in three years and believe you can run a marathon in a week. Crazy big goals can cripple you before you even get started. 

12. Broken Soundtracks: This is when your mindset gets in the way. This comes from the reality that your thoughts become your actions, and your actions turn into results. If your thoughts are not right, your results will also be off. Your mindset is THE greatest inhibitor of your success in life and at work. Where is your mind down-playing your potential?


At the end of 2023, what would it feel like to have all your open positions and your momentum reclaimed?


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”Wow! I didn’t realize I was in desperate need of this talk and these tools in my life.”


“This message so profoundly impacted us. We are now beginning to edit out the unhealthy team behaviors interfering with our performance.


“The timing of this message could not have been better for the health of our team.”


Without a new focus and approach, it's easy to continue to:

➜ Sacrifice self and family on the altar of work.

➜ Overcommit and underdeliver.

➜ Be busy but no longer brilliant.

➜ Juggle more priorities than what we can complete.


Worst of all, other people — other tasks, jobs, and projects — will continue to hijack your life.


It’s time to change that by implementing a proven practice that works.


Reclaim Your Momentum {LIVE} is a two-hour keynote for campus/district leaders and their teams.


This interactive session will inspire, challenge, and equip your team to accelerate healthy team culture and overall team performance. 


Your team will leave this session with the following:

  • A shaper clarity of your unique leadership superpower we call your Natural Leadership Profile.
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Learn more here.

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13. The Weight of the Work: When you look at the breadth of the goal and get overwhelmed by the work it will take to accomplish ALL of it, you get stopped in your tracks. The key to accomplishing big goals is to “chunk” your goals into smaller daily tactical tasks. 

14.
Perfectionism: If you can’t be perfect the first time, why even try? Perfection is fear in a tuxedo. It can present as a good thing, but in reality, it is an insecurity we all must conquer. 


15. Inconsistent Effort: Start. Stop. Start. Stop. You don’t benefit from the compounding effect of momentum. 

16. Impatience: You (and I) want to see immediate success. The fact is that any goal worth pursuing is GUARANTEED to take longer than you want.

17. Unexpected Challenge: This might be legit. Something unexpected (a health issue, family emergency, or loss of a loved one) crept into your reality when you planned your week, month, or quarter and knocked you off course. 

18. Loss of Excitement: Your motivation tank runs dry. “I’m just not feeling it anymore.”

19. Switch-a-Roo: This can also be legit. For example, I used to run a ton and had running mileage goals that I would regularly track. A few years back, I switched to cycling because of some nagging knee injuries that I was dealing with. That’s different from reading the first chapter of a book that I NEED to read, then buying different one that appears to be more interesting and that I WANT to read. 

20. Criticism: This can be perceived (inhibition or imagined) or a genuine criticism offered by someone you respect. It’s typically the former that becomes massively colorful in clouding your mindset. 

21. Distraction: It’s much easier to watch Netflix than to write a book. Exactly. A whole industry is set on keeping you more accidental (entertained) than intentional (on purpose). 

22. Too Expensive: If you count the cost and determine that completing your MBA will only be possible by going into unnecessary debt, you may want to protract your goal timeline until you can afford it. That’s legit. What’s not is when you believe that self-publishing your first book will cost you thousands of dollars. That’s a fear that is just not true, and you get stopped by the thought that your goal will be too expensive. 

23. Too Late: This fear that you have missed the boat. “I’m washed up. I should have been working on this 20 years ago, but I didn’t, and I feel out of time.”

24. Bad Advice: A family member, friend, or self-help guru gave you a plan bound to fail. You receive some terrible advice that you believed at the time and has you double-guessing everything.

These are largely why smart and hard-charging leaders don’t finish their goals. I could have added a few more but know this; Every one of those reasons (and the ones I missed) boils down to one of three things:

  • An Abundance of Fear
  • A Disconnection from Desire
  • A Lack of Trusted Community


Example: #1 –
Lack of Clarity = A Disconnection from Desire

Example: #2 – Confusion = An Abundance of Fear

Example #24 – Bad Advice = A Lack of Community


Your Turn

Take a minute to step through each of the 24 Goons to Steal Your Goals in 2023 and put the letter F (Fear), D (Desire), or C (Community) next to each on the list. 


As you work on your goals for 2023 and run into thoughts that might interfere with you putting that actual pen to actual paper, ask yourself:

  • Is this a Fear issue?
  • Is this a Desire issue?
  • Is this a Trusted Community issue?


This will help you appropriately counter-punch the issue. 

  • If this is a Fear issue, the hero of COURAGE must show up.
  • If this is a Desire issue, the hero of CLARITY must show up.
  • If this is a Trusted Community issue, the hero of ENGAGEMENT must show up. 


How do you do that? Join the hundreds of campus leaders resisting the gravitational pull of average performance in 2023 by enrolling in one of the MANY resources we have available to leaders and teams in the new year. 


Click here to sharpen your advantage and Optimize Your Team’s Performance.

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By HPG Info • November 10, 2026
Every problem can be solved. "That won't work here." Every leadership team I've ever sat with has said it. District offices, presidents' suites, my own conference room. Yup, I said it plenty in my years as a principal and superintendent, usually around 4:45 on a Thursday. It sounds like experience. Listen closer, and it's a bodyguard. Big, calm, arms folded, standing in front of a problem somebody quietly decided to keep. So here's my claim, and I want you to argue with me in the comments. Every problem your leadership team faces right now can be solved. Every one. Some of you nodded. Some of you started typing. Good. Hold that thought until the end, because you're going to pick a side. FIRST, SORT THE PILE Situations stay no matter what you do. The birth rate behind your 2031 kindergarten class is already set. So is the funding formula your legislature won't touch this session. You accept a situation, plan around it, and stop spending Tuesday mornings angry at it. Problems have solutions. Expensive ones, unpopular ones, ones you'd rather not choose. They exist. Stuck teams mix the piles. They fight situations as if they were problems and wear themselves out. Then they treat problems as if they were situations and call it being realistic. The second mistake is the expensive one. Nobody puts it in the minutes. MEET THE BODYGUARDS You know them by name. • "Our board would never." • "Our faculty won't." • "That's a big-district idea." • "Our students are different." • "We tried that in 2019." • "Not in a referendum year." Each one shows up on time, never takes a vacation, and has never once been asked for ID. Some of them are telling the truth. Plenty are guarding a fear nobody has said out loud, and it's usually one of two. The first fear: we try it, it fails, and people say we overreached. The second fear is the one nobody talks about. We try it, it works, and now we've made a promise we're not sure we can keep. More scrutiny. Higher expectations. Our name on it. Neither ending feels safe. So the bodyguard keeps its job, and the same item comes back to the agenda every month. "That won't work here" is sometimes a fact. More often it's a fear wearing a fact's clothes. FIVE MOVES TO GET PAST THE BODYGUARD Any leadership team can run these in one meeting. 1. Sort it. Ask the room, "Is this a problem or a situation?" If it's a situation, stop solving and start designing around it. You'll get back every hour you were spending on a fight you can't win. 2. Name the two wants. A protected problem usually hides two wants that can't both be true. Put the sentence on the whiteboard: "We want ___, and we want ___." We want to sunset the program, and we want the faculty senate to feel fine about it. We want a team that tells us the truth, and we want every meeting to feel comfortable. Once both wants are on the board, the real conversation starts: which one will you give up? 3. Ask the bodyguard for ID. When someone says it won't work here, most of us pile on evidence. More data, another district that pulled it off. I've done this a hundred times, and it almost never moves anyone. Hand the question back instead: "Has anyone done this somewhere like us? Show me the model. Then tell me which part of it scares you." 4. Find out who hired it. Every bodyguard works for a human need: status, belonging, or safety from blame. Say you won't launch a new learning model until it carries a state recognition. One layer down, the worry is often that launching without it would make you look like a fraud. No award fixes that. Say the need out loud, then point it at something worth building, like a program your community would miss if it disappeared. 5. Ask the failure question. "If we knew for certain this would fail, would it still be worth doing?" If the answer is yes, you're free. Your reputation is off the table, and the decision can stand on its merits. WHY SMART TEAMS GET STUCK We measure team intelligence as TQ = IQ × EQ × PQ. IQ can write a brilliant analysis of why you're stuck. It takes EQ for someone to say, "I'm afraid this might work." It takes PQ, the team's awareness of itself, to tell which bodyguards are fact and which are fear. The three multiply. Let one drift toward zero and all that IQ produces a very well-reasoned standstill. MONDAY MORNING: THE BODYGUARD ROLL CALL Thirty-five minutes. (If you're mid-crisis, bookmark this and do it Tuesday.) Step 1 (10 minutes, before the meeting). Pull your last three agendas. Mark each recurring item P for problem or S for situation. Circle every P that has been there three months or more. Step 2 (15 minutes, at the meeting). Pick the circled item that has lasted longest. Ask the team for its bodyguard, the exact sentence you hear whenever it comes up. Then fill in "We want ___, and we want ___." If people fill it in differently, good. You just learned you were guarding different things. Step 3 (10 minutes). Same item, out loud: "If we knew this would fail, would it still be worth doing?" Go around the table. No one passes. You'll hear two pushbacks. "We don't have time." You already spend the time, every month the item comes back unchanged. Thirty-five minutes once costs less than another semester of circling. "My team will get defensive." Some will. Go first. Say your own bodyguard and your own fear. Teams take risks at the level the leader models. SCREENSHOT THIS Three questions for the whiteboard. Tape them inside the agenda folder. The bodyguard does not care for it there. • Is this a problem or a situation? • "We want ___, and we want ___." Which one will we give up? • If we knew this would fail, would it still be worth doing? PICK A SIDE A: Every problem in education can be solved. The ones we call unsolvable are being protected. B: Some problems in our work can't be solved, and telling leaders otherwise burns good people out. Comment A or B. Then give me one bodyguard you've heard this year, word for word. Bonus points if you said it yourself. I read every one. FROM DR. JOE When someone on your leadership team says "that won't work here," who in the room is allowed to ask why? In a lot of the teams I work with, the honest answer is nobody. Everyone is smart. Everyone means well. Your best people spend their best energy explaining why the problem can't move, and the leader at the top carries it home alone. That's how good leaders burn out. Your organization has spent years developing leaders. Higher Performance Group builds the team those leaders sit on. The Team Accelerator spends five months building the other version of your team. It sorts problems from situations in ten minutes. People name a fear without losing face. Decisions get made in the meeting instead of the parking lot. It starts with the TQ Assessment , a free baseline on how your team thinks, decides and sees itself. It might confirm what you suspect. It might show you the bodyguard. Find your team's baseline here. If this named something your team has been circling, repost it with your A or B, or send it to the one colleague who needs it before their next meeting. Turn high performing leaders into a Higher Performing Team. Higher Performance Group | The name in team development.  Follow DR. JOE HILL · Higher Performance Group
By HPG Info • November 2, 2026
Why a leadership team full of great hires still drops the ball The Brewers won the World Series Wednesday night, 4–1 over the Rays in Game 5. It’s the first title in the franchise’s 57 years. Ms. Becky and I are building our shack in Wisconsin, so we’re officially on the bandwagon. Baseball is the sport where stacking stars most reliably buys wins. Each hitter stands alone at the plate. Add a great one and the win column moves. Basketball works differently. The NBA teams with the most stars on the roster win less than their talent says they should. Ten seasons of data say so, and so does anyone who has watched a superteam forget how to pass in the fourth quarter. Your leadership team plays basketball. Most of us hired it like a baseball roster. Every superintendent and president I talk to has hired at least one person they'd call the best they've ever worked with. A finance chief who reads a budget like a novel. A chief academic officer the faculty actually trust, which is rarer than a balanced budget. An HR lead who knows every contract clause by heart. Then a hard season shows up. A budget gap, a referendum, a bargaining year, an enrollment dip. The room full of all-stars starts pulling in different directions, each one excellent, each one alone. Everybody is playing hard. Nobody is playing together. So here's a question to sit with before your next leadership team meeting: when did you last hire someone for how well they pass? THE DIAGNOSIS · A ROOM FULL OF FINISHED REPORTS Picture a Tuesday morning leadership meeting in November. Finance brings a projection. HR brings a staffing plan built on last spring's numbers. Teaching and learning brings a new intervention model that needs four positions nobody budgeted. Each report is sharp and finished, and none of them were built with the others in the room. The real meeting happens in the parking lot at 11:40, two people at a time, engines running. Nobody at that table is underperforming. That's what makes the problem so hard to name. Your evaluations say everyone is excellent, and they're right. We built it this way. Job postings, interviews and annual reviews all measure the individual, and nobody's contract lists assists. We hire for points, pay for points, and then act surprised when nobody passes. Three questions worth answering honestly: How many of your top five priorities can one person on your team deliver alone? When a hand-off between two of your leaders drops, who finds out first, you or your board? When the next three months get harder, does your team pass faster, or does everyone retreat to their own lane? I know the loneliness of being the one person at the table who sees how all the pieces connect. I've sat in that chair. For a long stretch, my teams underperformed despite being full of talented people, and I kept trying to close the gap with my own effort. That works about as well as a point guard deciding to also play center. In The TQ Advantage, I call the result the Individual Brilliance Ceiling: talented people in the wrong positions, with no shared way of working, producing average team results. 📊 60% of collective capacity: where most leadership teams run, across nearly 1,000 TQ assessments . The talent is there. The passing is missing. TQ = IQ × EQ × PQ. IQ is the talent you hired. EQ is the shared language that lets that talent coordinate under pressure. PQ is each leader's accurate read of where they play best and where they're covering. It's multiplication, so a zero anywhere wins. Stack the IQ, let the other two sit near zero, and the product stays small no matter how many stars you sign. A quick timeout before the research. If one of those three questions made you wince, that wince is data. Most leadership teams I work with can name their best individual performer in two seconds and can't produce a single written hand-off. Closing that gap is what our TQ Advantage workshop is built for, and I'll say more about it at the end. First, the sports science. THE RESEARCH · THE TOO-MUCH-TALENT EFFECT In 2014, researchers from INSEAD, Columbia and VU University Amsterdam published a study in Psychological Science that tested something most hiring committees treat as settled: does adding top talent always make a team better? Before they ran the numbers, they asked ordinary people to predict the answer. Most said yes. More stars, more wins, no ceiling. Then the researchers checked. They looked at three sports: two World Cup qualifying cycles in soccer (2010 and 2014), ten NBA seasons (2002 to 2012), and ten Major League Baseball seasons over the same stretch. In baseball, more talent kept paying off. Each added star moved the win column. In soccer and basketball, talent helped up to a point. Past that point the gains flattened, and at the very top the curve bent down. The most star-heavy teams won less than their talent predicted. The NBA data showed where the wins leaked out. The most star-heavy teams coordinated worse: fewer assists, lower shooting percentages, fewer defensive rebounds. Anyone who has guarded a ball hog in a rec-league game knew this already. Now there's a regression line. The deciding variable was interdependence. A baseball hitter stands alone at the plate. (Baseball is a team sport roughly the way a spelling bee is.) A point guard needs four other people for the play to work. When winning depends on coordination, stacking individual brilliance without building the coordination stops paying. One caveat, because a sharp board member will ask: the downturn at the very top comes from a fitted curve, and the coordination link is a correlation. Treat it as a strong signal about where to look. Most of us hire leaders as if we're building a baseball roster. Then we ask them to play basketball. THE FRAMEWORK · SORT, PASS, POSITION Three moves. You can teach all of them to your team in sixty seconds. Sort the game you're actually playing. Some work really is baseball. A great grant writer or recruiter can win alone at the plate, so let them. The leadership team plays a different sport. The budget, the master schedule, enrollment, the board and the bargaining table all run through each other. When one leader guards her lane, somebody else's work stalls. Build the passes on purpose. In the NBA data, the damage ran through coordination. Coordination is a skill, so a team can practice it. Most leadership teams have never written down a single hand-off: who gives what to whom, by when. They run on goodwill and email. Goodwill holds up fine until February. Email holds up fine until someone hits reply-all. Put people where they play best. I was recruited to play catcher in college and spent four years calling pitches and talking with my pitcher between nearly every one. Now and then my coach moved me to right field to rest my legs. I could play it. I was never brilliant out there. Plenty of leadership teams have catchers playing right field, and nobody has said so out loud. The TQ framework maps five types of thinkers: HEART, SOUL, STRENGTH, VOICE and MIND. Every team leans hard toward a few. Among the leaders we've assessed, HEART shows up 43% of the time and MIND just 7% . If nobody on your team naturally plays the MIND position, someone is covering it, and they're probably tired. WHAT IT LOOKS LIKE · ONE DROPPED PASS Here's the pattern I see most often. Finance flags a deficit in October. HR waits on enrollment projections before starting the staffing plan. Finance assumes teaching and learning is producing those projections. Teaching and learning assumes HR has them. Nobody dropped the ball on purpose. Everybody assumed someone else was holding it. Three excellent leaders, one dropped pass, and the reduction conversation slides to April, when every option is worse. Map that team's thinking and the reason usually takes about ten minutes to see. Nobody naturally plays the long-range, systems-checking position, so the superintendent has been covering it herself, at 10 p.m., for years. The fix is two moves. Write the six most important hand-offs as one-sentence agreements with names and dates. Then give the systems check to the leader whose profile leans that way, with permission to slow a decision down when the numbers don't connect. Same people. Different sport. TQ IMPLICATION → If most of your priorities need two or more leaders moving together, your development plans can't all be batting practice. THE DRILL · 20 MINUTES AT YOUR NEXT MEETING Sort the work (5 minutes). List your team's top five priorities for the year. Mark each one B for baseball, if one person can win it alone, or H for hoops, if it takes two or more of you moving together. Count the H's. If most are H's and every development plan on your team is individual, you've found the gap. Find the passes (5 minutes). For each H, write the hand-off as one sentence: who gives what to whom, by when. "Finance gets the enrollment projection to HR by February 1 so staffing can start." Name your positions (5 minutes). Go around the table once. Each leader answers: "Where on this team do I play catcher? Where am I playing right field?" No rebuttals on the first lap. Fix one pass (5 minutes). Pick the hand-off that dropped most often this fall. Agree on one change and one owner. Open your next meeting by checking it. "We don't have time for this." Count the decisions this fall that came back to the table a second time because someone wasn't looped in. Multiply by the people in the room and the minutes each one took. You're already paying for the drill, in rework. "My people are too senior for this." So were the NBA's most stacked rosters, and coordination was still where they lost games. Twenty minutes usually surfaces one hand-off everyone quietly knew was broken. THE MATURITY SHIFT Immature leaders think: "We need to hire another star." Mature leaders think: "We need the stars we have to pass." Immature leaders think: "Everyone on my team is excellent, so my team is excellent." Mature leaders think: "Everyone on my team is excellent. Now we build the team." Immature leaders think: "Put the best person on the biggest problem." Mature leaders think: "Put the right position on the problem, and protect the hand-offs around it." YOUR TURN Finish this sentence in the comments: "The pass that keeps dropping on our team is ______." One line is plenty. Then read a few of the others. You'll see fast that you're not the only one, which is either comforting or alarming, depending on your board. THE NEXT MOVE Quick gut check. If you ran the drill tomorrow, how many of your top five priorities would come back marked H? And how many of those have a hand-off anyone has written down? If the honest answers are "most" and "none," you're in good company. It's the most common pattern in our data. It's also the one that costs the most in a hard season, because dropped passes show up right when the margin for error disappears: the budget gap, the bargaining year, the board meeting where three of your leaders describe three versions of the same plan. If the drill surfaced more dropped passes than you expected, let's talk it through. Thirty minutes, your team's real hand-offs, no slides and no pitch. Start with a 30-minute conversation: BOOK IT HERE When you're ready to go further, the TQ Advantage workshop puts your whole leadership team in one room for two and a half hours. Everyone completes the TQ assessment first. In the room you see your team's map side by side: who plays catcher, who's covering right field, and which positions nobody holds. You leave with the hand-off and decision protocols you'll use the next morning. Workshop details: higherperformancegroup.com/team-intelligence Know a colleague whose leadership team is in a hard season? Send this their way. And if you're new here, hit subscribe so next week's issue finds you. SOURCES & FURTHER READING Swaab, R. I., Schaerer, M., Anicich, E. M., Ronay, R., & Galinsky, A. D. (2014). The too-much-talent effect: Team interdependence determines when more talent is too much or not enough. Psychological Science, 25(8), 1581–1591. Read the study Plain-language summary: Association for Psychological Science The book: The TQ Advantage by Dr. Joe Hill Behind the 60% figure: HPG research on nearly 1,000 TQ assessments
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