Higher Performance Insights | The Underdog Advantage

June 18, 2024
higher performance insights

In 1962, Avis was barely holding on with just 11% of the market, trailing far behind Hertz. They needed a game-changer. Enter Doyle Dane Bernbach, the ad agency that turned the tide. Their bold new tagline? "When you’re only No. 2, you try harder. Or else."


This fresh approach wasn't just talk. In just a year, Avis swung from a $3.2 million loss to a $1.2 million profit. By 1966, their market share had more than doubled to 25%. [1] The lesson? Sometimes being second drives you to push harder and achieve more.

The Power of Honest Admissions

Copywriters know that addressing flaws can build trust. Dan Kenney notes in The Ultimate Sales Letter, “By acknowledging the flaws, you force yourself to address your recipient’s questions, objections, and concerns. You also enhance your credibility.” Avis’s candid acknowledgment of being No. 2 wasn’t just refreshing—it was disarming, conveying a genuine commitment to customer service.


Rohit Bhargava, author of Likeonomics, observed, “The entire campaign wasn’t just honest; it was honest in an unexpected way and that made it memorable.” This strategy isn’t limited to advertising. Studies show that individuals who acknowledge their weaknesses are perceived as more trustworthy and are often more successful. [3]


Lessons for Campus Leaders

Campus leaders can take a page from Avis's playbook by embracing their position and leveraging transparency to build trust. Emphasizing a commitment to student success and continuous improvement resonates deeply with stakeholders. Directly addressing concerns demonstrates a proactive, solutions-oriented mindset, fostering stronger community connections. Authenticity is key; acknowledging minor flaws humanizes leaders and strengthens bonds with their audience.


Moving Forward with Confidence

The lessons from Avis’s campaign are essential for campus leaders today. Embrace vulnerability, commit to excellence, and stay authentic to inspire your teams, build trust, and elevate system reliability. Being No. 2—or any number—means having room to grow, innovate, and try harder. This effort holds the potential for greatness.


Your admission should remind everyone that you’re human, not incompetent.

Team Discussion Question

How can you embrace your current position and use transparency about your challenges and areas for improvement to build trust with your community, foster stronger genuine connections, and inspire your teams towards continuous improvement and excellence?

Summer is the perfect time to take charge of your schedule and make it work for you:

  • Prioritize your health and well-being.
  • Foster deeper connections and a stronger culture within your team.
  • Ensure your systems are rock-solid and reliable.


It's also time to reimagine leadership and systems management. The goal isn't to push harder but to transform how we work and lead.

My book, "CANCELAVERAGE: A Practical Guide to Accelerating Higher Team Performance," is designed to help you do just that. It's a playbook for leaders ready to break the norm and ignite meaningful change.
 
So, how's your leadership team holding up? Is your system as reliable as it could be?
 
Research shows there's always room for improvement.
 
Are you ready to unlock your team's full potential and shift from merely busy to truly brilliant?
 
Join me on my coast-to-coast book and keynote tour this summer and fall. I’ll share inspiration, big ideas, and practical strategies to help you build a remarkable campus culture and Higher Performance Teams.
 
Graduation Special: Book your keynote by June 30, 2024, and receive 10 free copies of my book!
 
Half of the tour dates are already booked, so don't miss out!

Book the Workshop

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More Blog Articles

By HPG Info July 15, 2025
How one leader can transform funky team dynamics (without saying a word) Last week, I shared research about how one negative leader can destroy team performance by 30-40%. This month, a campus president I work with experienced the flip side firsthand. During a contentious budget meeting, her executive team was fracturing. One VP was openly dismissive. Another had checked out completely. The CFO was getting defensive about every question. Then something remarkable happened. Her newest VP—quiet, unassuming, no formal authority over the others—leaned forward when the dismissive leader made a cutting remark. He smiled (not sarcastically), made eye contact, and said, "That's a really important concern. Help me understand what you're seeing that we might be missing." The room shifted. Within minutes, the defensive CFO was listening. The checked-out VP re-engaged. Even the dismissive leader found himself contributing constructively. One person changed everything. And research shows exactly why. The Outlier Group That Defied Everything In Will Felps' "bad apple" experiment that I shared last week, there was one group that thrived despite having a planted saboteur trying to destroy their performance. Nick, the saboteur, was baffled: "This group felt really different to me," he reported. "It was mostly because of one guy." That person was Jonathan—a thin, curly-haired young man with a quiet voice and an easy smile. While Nick systematically tried to derail the group with negativity, Jonathan's team remained attentive, energetic, and produced high-quality results. Here's what made this extraordinary: Jonathan didn't seem to be doing anything at all. "A lot of his really simple stuff is almost invisible at first," Felps observed. When Nick would start being aggressive, Jonathan would lean forward, use open body language, laugh and smile—never in a contemptuous way, but in a way that "takes the danger out of the room." Then came the pivot: Jonathan would ask a simple question that drew others out: "Hey, what do you think of this?" Sometimes he'd even ask Nick directly: "How would you do that?" The result? Even Nick, almost against his will, found himself being helpful. The Invisible Leadership That Changes Everything MIT's Human Dynamics Lab discovered why Jonathan's approach was so powerful. Using devices called "sociometers," they tracked the micro-interactions of hundreds of teams and found something revolutionary: You can predict team performance by focusing on how people interact, rather than what they say. Jonathan was unconsciously mastering what researchers call "belonging cues"—micro-signals that answer the ancient questions always glowing in our brains: Are we safe here? What's our future with these people? Are there dangers lurking? Jonathan's belonging cues had three qualities: Energy : He invested fully in each exchange Individualization : He treated each person as unique and valued Future orientation : He signaled the relationship would continue These cues sent one powerful message: "You are safe here." The Neuroscience Behind the Magic When someone receives belonging cues, a remarkable phenomenon occurs in the brain. The amygdala—our primeval danger-detection system—literally switches roles. Instead of scanning for threats, it transforms into what NYU neuroscientist Jay Van Bavel calls "an energetic guide dog" focused on building social connections. Brain scans reveal the moment: "The whole thing flips," Van Bavel says. "It's a big top-down change, a total reconfiguration of the entire motivational and decision-making system." Translation for leaders: Simple safety behaviors unlock the cognitive capacity your team needs for breakthrough thinking. When Belonging Beats Billions: The Google Story In the early 2000s, the smartest money in Silicon Valley was betting on Overture to dominate the internet advertising market. They had the brilliant founder, the resources, and a $1 billion IPO. Google was the underdog. The turning point came on May 24, 2002, when Google founder Larry Page pinned a note in the company kitchen. Three words: "These ads suck." Jeff Dean, a quiet engineer from Minnesota, saw the note while making a cappuccino. He had no reason to care—he worked in search, not advertising. However, something about the culture compelled him to dive in anyway. What happened next was extraordinary: Dean worked through the weekend, sent a fix at 5:05 AM Monday, and single-handedly unlocked the problem that made Google's AdWords engine dominant. The breakthrough: Dean's fix boosted accuracy by double digits. Google's profits went from $6 million to $99 million the following year. By 2014, AdWords was generating $160 million per day. But here's the strangest part: Dean barely remembered it happening. "It didn't feel special or different," he said. "It was normal. That kind of thing happened all the time." Why Google Won and Overture Lost Google didn't win because it was smarter. It won because it was safer. While Overture was "hamstrung by infighting and bureaucracy" with "innumerable meetings and discussions," Google was what researchers call "a hothouse of belonging cues." Google's belonging signals: Larry Page's technique of igniting whole-group debates around tough problems No-holds-barred hockey games where no one held back fighting founders for the puck Wide-open Friday forums where anyone could challenge leadership Small building with high proximity and face-to-face interaction The pattern mirrors exactly what MIT found drives team performance: Everyone talks and listens in roughly equal measure High levels of eye contact and energetic gestures Direct communication between all members, not just with the leader Back-channel conversations and side discussions Members who explore outside and bring information back The Hidden Cost of Hoping Culture Will Fix Itself Every day you wait for someone else to create belonging cues costs you: Faculty who disengage because they sense leadership division Students who suffer when initiatives fail due to leadership dysfunction Community trust that erodes when leadership appears fractured The brutal reality: Just as one bad apple can destroy performance in 30 seconds, one person creating belonging cues can transform the entire dynamic just as quickly. The question isn't whether your team needs a Jonathan. The question is: Will you become one? From Toxic to Transformative: The Belonging Framework ❌ The Typical Approach (Actually Destructive): Hope the negative dynamics burn themselves out Cabinet scenario: Your resistant executive team member makes dismissive comments during strategic planning. Other leaders start disengaging. You address it privately, but the group dynamic doesn't change. Result: Good initiatives die. High-performing leaders start looking elsewhere. Strategic momentum stalls. ✅ The Breakthrough Approach (Game-Changing): Create belonging cues that transform resistance Same scenario, different response: When the resistant leader makes a dismissive comment, you lean forward, make eye contact, and say, "You're raising something important—what am I not seeing here?" Then pivot to the group: "How do the rest of you see this?" Result: Resistance becomes strategic information. The team stays engaged. Opposition transforms into collaborative problem-solving. The Simple Signals That Change Everything Research shows belonging cues work through tiny, consistent signals. Here are the ones that matter most: Physical proximity and positioning: Sit in circles when possible Lean forward during difficult conversations Make frequent eye contact Communication patterns: Keep contributions short and energetic Ask questions that draw others out Listen intently and respond to what you hear Energy and attention signals: Give people your full presence Thank individuals by name for contributions Use humor (not sarcasm) to defuse tension The key insight: These aren't "soft skills"—they're performance drivers that literally rewire team dynamics. Transform Any Team Dynamic Starting Today The Belonging Cue Assessment: Step 1: Record your next team meeting (audio only) Step 2: Count how many times you create vs. destroy belonging cues Step 3: Notice the team's energy level during each type of interaction Three Daily Practices: Lean in when others lean back from conflict Respond to resistance with curiosity: "What am I missing here?" Create micro-connections before tackling difficult topics The Jonathan Protocol for Your Next Team Meeting: When someone becomes defensive, physically lean toward them Respond with genuine curiosity instead of defensiveness Pivot to include the whole group: "What do others think?" Remember: Your body language and tone matter more than your words Ask the resistant person directly: "How would you approach this?" The Choice That Defines Breakthrough Leadership You can wait for culture to improve, or you can become the person who creates it. You can hope toxic dynamics will resolve themselves, or you can master the belonging cues that prevent them. You can manage resistance, or you can mine the wisdom hidden inside it. You cannot do both. The most effective leaders I work with understand that being "the good apple" isn't about being nice—it's about being strategic. They've discovered that belonging cues aren't touchy-feely—they're the foundation of cognitive performance. Because here's what the research proves: Belonging is not "emotional weather"—it's the foundation on which strong culture is built. And one person really can save everything. But only if they understand that transformation happens through steady signals of safety, not grand gestures of authority. The Hidden Factor Behind Breakthrough Teams Here's what I've learned from studying hundreds of leadership teams: The difference between leaders who create belonging and those who spread toxicity isn't just individual awareness—it's about Team Intelligence (TQ) . When teams develop high TQ, they naturally create the belonging cues that prevent toxic dynamics and amplify positive energy. They learn to respond to resistance like Jonathan did—with curiosity that transforms opposition into contribution. The TQ Advantage: 45% faster recovery from team conflicts 38% higher team member engagement and retention 42% more breakthrough solutions achieved collaboratively The breakthrough teams I work with understand that you don't need everyone to be a Jonathan. When teams develop TQ, belonging cues become their default mode of interaction. Ready to Become the Good Apple Your Team Needs? Stop waiting for someone else to create the culture you want. Start building the Team Intelligence that makes belonging cues your team's natural language. The first step is understanding your team's current TQ. In just 5 minutes per team member, you can discover: Where toxic dynamics are most likely to emerge Which cognitive perspectives naturally create belonging cues How to transform your most challenging team members into contributors Discover Your Team Intelligence → https://www.higherperformancegroup.com/team-intelligence-assessment
By HPG Info July 8, 2025
How a single leader can sink your team (and how one good one can save it) Last month, a superintendent I work with shared what happened during her presentation of the strategic plan to the board. Twenty years of experience, proven results, polished presentation, and promising data. Halfway through, one executive team member sat back, arms crossed, occasionally checking his phone. A board member started shuffling papers. By the end, three others had adopted the same disengaged body language. What should have been an energizing strategic discussion devolved into polite nods and no real commitment. That same week, a university president I consult with described identical dynamics in her executive team meeting. Different building, same pattern: one person's negativity was infecting the entire senior leadership. This painful parallel revealed a leadership truth that research confirms: one person can significantly impact your team's performance by as much as 30-40%. But one person can also save it completely. The Brutal Science: Your Star Leaders Might Be Your Biggest Problem You've hired brilliant people. Advanced degrees, proven results, impressive credentials. But here's what organizational behavior expert Will Phelps discovered when he planted one "bad apple" into 44 different work groups: Performance dropped 30-40% consistently. It didn't matter if the person was: The Skeptic (aggressively questioning every initiative) The Withdrawer (withholding effort on strategic planning) The Pessimist (negative about every proposal) The result was always the same: One leader's negative behavior infected the entire team. "I'd gone in expecting that someone would get upset with the slacker or downer," Phelps said. "But nobody did. They were like, 'Okay, if that's how it is, then we'll be slackers and downers too.'" Your leadership team isn't choosing to underperform. They're unconsciously mirroring the energy around them—what neuroscientists call "emotional contagion." Where One Leader Changes Everything However, one group in Phelps' study remained energetic and produced excellent results despite the presence of the bad apple. The difference wasn't intelligence, experience, or positional authority. It was one person who understood what MIT's Human Dynamics Lab calls "belonging cues"—micro-signals that create a sense of psychological safety. This leader didn't take charge or give motivational speeches. Instead, he did something much simpler: When resistance emerged during budget discussions, he leaned forward, made eye contact, and responded with genuine curiosity. Not fake positivity, but authentic interest that "took the danger out of the room." Then came the pivot: "That's an interesting concern—what would you suggest we do differently?" Result? Even the resistant member, almost against his will, found himself contributing constructively. The Neuroscience Behind Leadership Infection MIT's Human Dynamics Lab studied hundreds of executive teams using "sociometers"—devices that measure micro-interactions between leaders. Their finding changes everything: You can predict team performance by focusing on how leaders interact rather than what they say. The five factors that drive executive team performance: Everyone talks and listens in roughly equal measure High levels of eye contact and energetic gestures Direct communication between all members, not just with the CEO Back-channel conversations and side discussions Members who explore outside the team and bring information back Notice what's missing from this list? Degrees. Experience. Strategic expertise. Belonging cues matter more than credentials. The neuroscience is clear: simple safety signals reduce cognitive load in decision-making, which in turn increases strategic thinking, drives innovation, and creates breakthrough results (Edmondson, 1999). Your leadership team dynamics are literally working for or against your mission. The Executive Infection Gap: When Smart Leaders Create Stupid Results Every negative interaction in your cabinet costs you: Faculty who disengage because they sense leadership division Students who suffer when initiatives fail due to leadership dysfunction Community members who lose confidence witnessing leadership conflicts The research is concerning: 30 seconds—that's how long it takes for negative energy to spread in executive meetings If one senior leader checks out, others follow unconsciously When leadership teams can't create safety, organizational initiatives die Allowing negativity to spread among your senior team affects every student you serve. From Infection to Connection: The Framework That Works ❌ The Typical Approach (Actually Destructive): Hope the resistant leader comes around Cabinet meeting scenario: Your executive team member constantly questions every initiative, rolls their eyes during presentations, and makes dismissive comments. You address it privately, but nothing changes. Other team members start to disengage. Result: Strategic planning stalls. Good initiatives die. High-performing leaders start looking elsewhere. ✅ The Breakthrough Approach (Game-Changing): Respond to resistance with curiosity and inclusion Same scenario, different response: When the executive team member questions an initiative, you lean forward and say, "You're raising important concerns—help us think through what success would look like from your perspective." Then pivot: "What do the rest of you think about these points?" Result : The resistant leader feels heard instead of dismissed. The team stays engaged. Opposition turns into constructive problem-solving. The ROI of Executive Team Belonging The numbers prove leadership safety wins: School districts with high-functioning leadership teams see 23% better student outcomes Campuses with psychologically safe executive teams show 45% higher innovation rates Simple safety interventions can improve leadership team performance by 30-40% in weeks Your leadership team dynamics aren't just "nice to have"—they're driving every outcome in your organization. Transform Your Leadership Team Starting Today The Executive Safety Test: Step 1: Record your next cabinet/executive team meeting Step 2 : Count belonging cues vs. safety threats among leaders Step 3 : If threats outnumber cues, your leadership dynamics are creating the problem Three Daily Practices: Lean forward when team members raise concerns Respond to resistance with "What am I missing?" and actually listen Create micro-moments of safety in every executive decision The Leadership Team Safety Discussion Protocol: For your next executive team meeting: Have each member share when they felt most and least safe to speak the truth in recent meetings Compare responses—what patterns emerge among your senior team? Practice responding to resistance with curiosity instead of defensiveness Identify any leaders who might be unconsciously spreading negativity Remember: resistance usually signals important information, not disloyalty The Choice Every Leader Must Make You can manage resistance or mine wisdom from it. You can hope that negativity will dissipate or actively foster a sense of belonging among leaders. You can let one senior leader infect your team or become the person who transforms it. You cannot do both. The most brilliant superintendents and presidents consistently choose connection over control among their senior teams. They've learned that executive safety isn't soft—it's strategic. They've discovered that belonging cues among leaders aren't touchy-feely—they're performance drivers. Because leadership team safety is simple . Simple safety scales throughout the organization. Scalable safety creates sustainable performance for students. And sustainable student performance is what brilliant leadership actually looks like. The Hidden Factor Behind High-Performing Teams Here's what I've learned from working with hundreds of leadership teams: The difference between teams that foster belonging and those that spread disconnection isn't just about individual awareness—it's about Team Intelligence (TQ) . When MIT studied executive teams, they discovered you could predict performance by ignoring what leaders said and focusing entirely on how they interacted. Teams with high TQ naturally create the belonging cues that prevent negative infection and amplify positive energy. The TQ Advantage: 40% faster problem resolution in complex situations 27% higher team member satisfaction and retention 35% more strategic objectives achieved on time The breakthrough teams I work with understand that one resistant leader doesn't have to destroy team performance. When teams develop TQ, they learn to respond to resistance with curiosity, mine wisdom from opposition, and transform potential "bad apples" into contributors. Ready to Transform Your Team Dynamics?
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