Higher Performance Insights | Small Commitments, Big Changes

July 23, 2024
higher performance insights

Picture this: A neighborhood, a billboard, and a simple request.


In the 1960s, researchers asked homeowners to place a huge, ugly "DRIVE CAREFULLY" billboard on their lawns. Only 17% said yes.


Not surprising, right? But here's where it gets interesting.


In another neighborhood, they started smaller. Two weeks earlier, they asked residents to display a tiny "BE A SAFE DRIVER" sign in their windows. Most agreed.

The result? When the big billboard request came, 76% said yes.


This isn't just about billboards. It's about the power of small commitments.


Robert Cialdini calls it the principle of commitment. Once we take a stand, we tend to stick with it. Even when the stakes get higher. [1]


Think about your campus initiatives. Are you asking for the billboard first?


What if, instead, you started with a window sign?


Today's small commitment can reshape how your students, faculty, and staff see themselves tomorrow.


It's not manipulation, it’s missional.


  • Want to increase student engagement? Don't start with a semester-long project. Begin with a five-minute task.


  • Trying to promote sustainability? Before asking for major lifestyle changes, request a simple recycling pledge.


The secret? Each small action builds a new self-image. "I'm someone who cares about this campus." "I'm a person who makes a difference." [2]


This isn't just about getting people to do things. It's about helping them become the kind of people who naturally do those things.


Remember: Big changes start small. Your job isn't to force the billboard. It's to offer the window sign.


What's your window sign?

Team Discussion Question

How can you apply this technique to your biggest campus initiative? What small, easy commitments could you ask for first to build momentum and reshape your community's self-perception before requesting larger changes?

[1] Influence: The Psychology of Persuasion by Robert B. Cialdini.

[2] James Clear introduced me to the idea of identity-based habits in his book Atomic Habits.


Announcement

The #CANCELAVERAGE Book and Keynote Tour

Our summer tour has been a resounding success, with most dates quickly filled. As we look ahead, we're excited to announce that fall bookings are now open.


Click the link, BOOK A KEYNOTE, to schedule your fall campus kickoff today!


Not convinced? Research suggests leadership teams perform at just 60% of their performance potential, leaving a massive 40% on the table.


This is the dilemma between genuine campus engagement and the dragging lag of campus inertia.


Invest in this small commitment to leverage massive change. Click the link, BOOK A KEYNOTE, to schedule your fall campus kickoff today. 

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