Four words changed everything.
A blind beggar sat in Central Park, his sign reading simply: "I am blind."
Then Rosser Reeves walked by. The ad man saw an opportunity.
He added four words: "It is springtime, and..."
Donations surged. [1]
Why?
Because context matters. Because contrast illuminates.
We're surrounded by contrast every day, but we rarely notice it. It's the spice that makes the mundane remarkable, the unremarkable unforgettable.
Contrast isn't just about making more money or getting more attention. It's about seeing clearly.
When faced with a decision, a problem, or an opportunity, ask yourself: "Compared to what?" [2]
This simple question unlocks new perspectives. It reframes challenges. It turns obstacles into springboards.
Remember: Your worst day is someone else's best day. Your smallest win might be another's greatest triumph.
Contrast reminds us to be grateful. To be present. To see the world not just as it is, but as it could be. [3]
So, the next time you're stuck, add those four words to your mental sign:
"It is springtime, and..."
What will you see differently?
Footnotes
[1] I want to acknowledge Dan Pink for introducing me to the above story in his book, To Sell Is Human.
[2] Influence: The Psychology of Persuasion by Robert B. Cialdini.
[3] The Goodlife Handbook by Epictetus.
How can you leverage the power of contrast to reframe your challenges, illuminate opportunities, and inspire gratitude within your system? What "four words" could we add to your current perspective to see our situation in a new light?
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