A 5 Step Guide—How to Create An Irresistible Campus Culture

May 10, 2022

Every campus has a culture.


If the culture is healthy, extraordinary things happen.


People love belonging there.


People grow.


Great leaders come and stay.


Your campus becomes attractive to the community and more fully accomplishes its mission.

Great campus culture is like walking into a kitchen with a fresh batch of chocolate chip cookies in the oven. It's irresistible, right? 


Sadly, for many campuses, the culture isn't healthy.


Culture is imperceptible. You can't see it, but it defines so much.


A bad culture will consistently undermine a solid mission, vision, and strategy.


As Peter Drucker famously quoted, "culture eats strategy for breakfast."


Think about it:


  • Culture is why you love spending money in some stores and won't step foot in others.
  • It's why you love flying your airline and would pay more to avoid the other one.
  • It's why some families have fun when they're together and why other families stopped doing holidays altogether.


So, the question becomes: how do you create an irresistible culture?


It can start with the easy and fun stuff, such as:


  • A book study
  • An offsite conference with your team
  • An on-site webinar or workshop


I typically start new clients with a bit of a booster like the above. It should be motivating and a pretty easy way to get your people geared up and in the right mindset.


But...if you are simply checking the culture box, make sure you get a lunch out of the deal.


And...if you are serious about shifting the practices and habits on campus, you will want to keep reading.


What's your definition of culture?


I know. It's kind of hard to drill into subjectivity.


Capturing your organization's culture is essential because it allows you to reproduce it and scale it as you grow. If your culture is healthy, it will become one of your greatest performance advantages.


If you want an easy way to align the new batches of people coming into your system each year, having an objectively defined set of social expectations, tools, and language is one of the most effective ways to accomplish that.


If your system's culture is subjective, acclimatizing new team members can take years, or it might never actually happen.


You can half-life the process (typically 5-7 years) and double the buy-in by having your culture objectively defined. Having a healthy, exportable culture is a key to every Higher Performance campus.


What follows is a 5-step guide on how to accelerate a healthy campus culture that echoes an irresistible brand throughout your community.



Step 1: Identify and eliminate the toxins

Campus culture does not come out of a box inherently healthy because people aren't naturally healthy.


As a leader, one of your primary jobs is to discover the health of your team's culture and get to work on anything underperforming.


Side note: If you are curious about finding the right tool for this exploration, you can hit me up HERE to learn more about our Leadership Team 360 Diagnostic.


This tool can help you probe for the toxins that make your culture unhealthy.


Conflict, selfishness, personal agendas, or even contaminants like a lack of passion for the mission can be lethal across your campus.


You can't eliminate what you don't identify. Step one is to identify the things you want gone from your culture.



Step 2: Model the change you want to see


Here's a sobering reality for all of us who lead: your campus will only be as healthy as you are.


Expecting a campus to be healthy when the leader isn't is like expecting a musician to play beautiful music on the guitar without strings. It's simply not possible.


Any conversation about campus health starts in the mirror for a leader who asks, "what is it really like to be on the other side of me?"


The healthier you are as a leader, the healthier your campus will be.


If you want your campus to model excellent communication, you must do it first.


If you want your campus to model great team connection, you must do it well.


If you want your campus to embrace work-life-effectiveness… you get the picture, right?


If you are the leader and you are not in love with your culture, it's yours to improve. Own it.


If you are THE leader, culture starts with you.



Step 3: Start with WHO embodies your values


So how do you find your values? There are many words in the English language. You must choose just a few of them to define the consistent behaviors that you expect from yourself and your team.


Furthermore, how are you engaging in silly platitudes like "Value Excellence." Don't get me wrong, this stuff looks good on your banners and webpages but does very little to influence day-to-day behavior.


We tunnel deeply into campus values in all of our executive strategic work with a twist. Rather than start with what the team values, I start with who embodies the best of the campus.


Let me explain.


I go to the whiteboard and ask, "Who are your invisible heroes? Who best embodies the core beliefs of all the people who work across your campus?


Immediately, names begin bubbling to the surface. I write them all down.


Then I ask a simple question: "Why? What is about them that makes them the embodiment of your mission, vision, and strategy?"


I'll come back to those answers in Step 4.


But before we move on, I also created a second list.


Next, we made a list of people who, honestly, don't embody the campus mission, vision, and values.

We actually write these names down as well.


And then I ask the same question: "Why? What is it about that person that makes them the opposite of what we want to see?"


I know that's potentially dangerous. I also know that the people on the first list are quite pleased to know there is a list #2.


And you should be playing favorites to those on list #1.


This activity is SO clarifying, but I would advise having a 3rd party facilitate.


Fact: Figuring out WHO you value helps you discover what you value.



Step 4: Isolate the unique principles


Discovering why some people embody your mission, vision, and values and why others don't is always a breakthrough for your Senior Leadership Team. It helps you get to the values you most value. And those you don't.


When I ask the executive team WHO embodies the right WHAT, I typically hear:


  • Because they serve so selflessly
  • Because it's not about them
  • Because they are so generous
  • Because they are always considerate of other people
  • Because they make s$%& happen
  • Because they are all about the joint mission, vision, and strategy


What is shared in this exchange becomes the first clue as to the cultural values.


Similarly, when I asked the team why the people who didn't embody the mission, vision, and values didn't make it on the first list, the team typically drops things like:


  • Because it's always about them
  • Because they criticize but don't contribute
  • Because they don't actually value those we serve
  • Because they want to be served rather than serve
  • Because they don't get s$%& done


Again, that always helps the team clarify what is most important to the work. 


Try it. On a sheet of paper, write the names of ten people who embody what your campus is all about and why. Do the same for people who AREN'T what your campus is all about and why.


Those engaging in this practice learn a ton about what is core to their system's foundational beliefs and principles.



Step 5: Create simple, scalable, and sustainable language


It's one thing to know what your values are as an organization. It's another to phrase them in a way that's both memorable and scalable.


Having 3-5 core values with short, unforgettable definitions makes the practice simple, scalable, and sustainable. 


Also, think of your values as both prescriptive and descriptive of your campus. In other words, you want your core values to be accurate enough that people say, "for sure, that's you," but aspirationally directed to keep you motivated to improve.


Having short, memorable phrases will help the values multiply throughout your entire system.


Capturing your organization's culture is essential because it allows you to scale and sustain it. If your culture is healthy, it will become your greatest performance advantage.


Who HASN'T lost momentum this year? Please raise your hand.


➜ Losing momentum is natural. 


🔑 Getting it back before it becomes normalized must be a top team priority. 


 ❓ Why?


 👉🏻 Because everyone deserves to live in a community served by healthy teams and highly reliable systems.


 🔖 To help achieve this goal, I've created a brand-new guide that I'm very excited to share with you!


 ➜ It's called: 5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.


 👏🏼 I'm making this exclusive guide FREE for you today!


 ✅ But you must act now…


 …the gravitational pull toward indifference is sweeping across our campuses and, when left unchallenged, will create an average performance (at best).


 👎 Indifference draws a crowd, and your community deserves better than average performance.


 💥 Leaders Create Culture.


 ➜ This practical guide will give you actionable items you can use to sharpen your advantage and reclaim your team's momentum again. 


Grab this just-released FREE guide.

Press on!


Joe

Founder, President

Higher Performance Group


P.S. Here are the two best ways I can help you right now:


1) Get your FREE guide: 
5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.  www.higherperformancegroup.com/reclaim


2) Schedule a Call: 
Let’s talk about the obstacles (and opportunities) that you & your team are currently facing. www.higherperformancegroup.com/schedule


More Blog Articles

By HPG Info October 14, 2025
(They’re Just Waiting For Permission To Tell You The Truth) Here's a pattern nobody talks about: You implement weekly communication drills for your leadership team. They get better at board presentations. Faculty meetings improve. Parent nights run smoothly. Then something unexpected happens—feedback starts flowing everywhere. Not just in the drills. In hallway conversations. During budget reviews. In crisis moments, when you need honest input yesterday. You didn't plan for this. You were just trying to stop your VP of Academic Affairs from saying "um" seventeen times per sentence during accreditation visits. Turns out you'd accidentally built what researchers call a "keystone habit"—one small practice that triggers a chain reaction of positive changes across your entire organization. (Kind of like how buying running shoes somehow leads to meal prepping and going to bed before midnight. Except this one actually sticks.) 73% of educational leaders report their cabinet stays silent during critical decisions. That's not a personality problem. That's a systems problem. And the system you think you have? It's probably optimizing for politeness instead of performance. THE DIAGNOSIS Let's talk about this like adults who've survived at least three strategic planning retreats where someone suggested "blue sky thinking" with a straight face. Your last cabinet meeting looked like this: You asked for input on the enrollment decline strategy. Got three nods. Two "I think that could work" responses. One person checked their phone under the table (we saw you, CFO). Meeting adjourned. Everyone left. Then what actually happened? Your VP of Student Affairs texted your VP of Enrollment Management: "Did you understand what we're actually supposed to do?" Your Dean of Faculty sent a carefully worded email, "just checking on a few details," that was really code for "this plan makes no sense." Your Chief of Staff scheduled a one-on-one with you to "clarify next steps," which translated to "I have seventeen concerns, but didn't want to say them in front of everyone." You've got three concurrent conversations happening about the same topic. None of them are with each other. All of them are happening because your cabinet meeting optimized for agreement instead of alignment. Here's what nobody tells you in leadership development programs: Your principals, vice presidents, and department chairs might be brilliant at their individual roles and absolutely terrible at having difficult conversations with each other. Not because they're bad people. Because you've never created an environment where they can practice being bad at it first. Think about it. When was the last time your leadership team had a conversation that felt genuinely risky? Where someone said something that hadn't been pre-vetted in sidebar conversations? Where disagreement happened live instead of in post-meeting debriefs? That silence isn't a sign of respect for your leadership. Sometimes it's fear. Sometimes it's exhaustion from being a tool serving the strategic plan instead of a valued human solving real problems. Sometimes it's just learned behavior from every other organization they've worked in, where speaking up got them labeled "not a team player." Research on high-performing teams shows psychological safety—where people believe they can speak honestly without consequences—is the most critical factor in team effectiveness. More important than intelligence. More important than experience. More important than your strategic priorities or mission statement or the fifteen core values you spent two days workshopping. But here's the plot twist: Psychological safety doesn't manifest because you're nice or because you included "respect" in your values statement. It has to be practiced. Systematically. Repeatedly. Until it becomes more uncomfortable NOT to speak up. (This is actually why I created The GROUP —a free community where insights like this become Leader CORE Lessons you can facilitate with your team Monday morning, complete with discussion prompts and practice scenarios. But I'm getting ahead of myself.) The real problem? You're running a graduate-level organization with middle-school communication patterns. High IQ, catastrophically low Team Intelligence. Everyone's smart. Nobody's connecting. THE THREE CONVERSATIONS YOUR CABINET ISN'T HAVING Call this the Communication Layer Framework. Or don't. It'll still explain why your last "quick sync" turned into a 90-minute therapy session that resolved nothing. Communication research identifies three types of conversations happening simultaneously—often in the same meeting, frequently without anyone realizing they're in different conversations entirely: 1. Practical Conversations (The "What We're Supposed to Be Doing" Layer) This is where you live. Problem-solving. Action plans. Metrics. Timelines. "What are we going to do about the enrollment decline?" You think everyone's in this conversation with you. They're not. Half your cabinet is two layers away, and you're talking past each other like ships in the night. Very polite, very professional ships that will definitely send each other courtesy waves while completely missing the fact that one of you is about to hit an iceberg. 2. Emotional Conversations (The "How We're Actually Feeling" Layer) This is where your leadership team actually is when things get hard. Sharing feelings. Seeking empathy. Processing change. "I'm terrified we're going to have to lay people off, and I don't know how to lead through that." If you walk into a performance review in practical mode and your administrator walks in emotional mode, you're about to have two completely different conversations in the same room. You'll think you gave clear feedback. They'll think you don't understand their situation. Both of you will leave frustrated and confused about why the other person "isn't getting it." 3. Social Conversations (The "Who We Are to Each Other" Layer) This is about identity, relationships, and hierarchy. How we relate. Who has power. Whose voice matters. "Do I belong in this cabinet?" "Does the superintendent actually value what I bring?" "Am I about to get thrown under the bus for something that wasn't my fault?" When you're trying to discuss practical strategy and someone's operating in the social layer, they're not hearing your plan. They're scanning for threats to their position, value, or belonging. Every word you say gets filtered through "What does this mean for my standing here?" Here's what makes this devastating: Most leadership breakdowns happen because we don't match the conversation the other person needs to have. You walk into a meeting thinking, "I need to give practical feedback on instructional leadership." They walk in thinking, "I'm about to lose my job and nobody values what I've sacrificed for this school." Until you address the emotional and social layers first, your practical feedback lands like instructions shouted at someone who's drowning. The same dynamic plays out when your principals meet with teachers, when department chairs evaluate faculty, and when anyone on your team attempts a difficult conversation. THE CASE STUDY Let me tell you about a superintendent I'll call Marcus (not his real name, but Marcus, your cabinet definitely knows this is about them). Marcus had eight direct reports. Combined experience of 186 years. Multiple PhDs. National recognition. They could individually crush any challenge you put in front of them. As a team? They communicated like they were playing telephone through a series of closed doors during a fire drill. Cabinet meetings followed a predictable pattern: Marcus would present an issue. Ask for input. Get thoughtful-sounding responses that were really just people restating the problem using different words. Someone would volunteer to "take this back to their team." Meeting would end with a vague sense of progress. Then nothing would change. The real conversations happened after. In parking lots. In text threads. In carefully scheduled one-on-ones where people would share what they actually thought but "didn't want to say in front of everyone." Marcus kept trying to solve this with better agendas. Clearer objectives. More efficient meeting structures. (Classic practical-layer solution to an emotional and social-layer problem.) Then Marcus did something that felt almost uncomfortably simple: He started weekly communication practice sessions with his team. Not role-playing. Not trust falls. Actual practice giving and receiving feedback on low-stakes topics. Week one: Practice giving positive feedback about something specific. Week two: Practice receiving feedback without getting defensive. Week three: Practice disagreeing without it becoming personal. It felt forced at first. (One VP literally said, "This feels like kindergarten but for grown-ups.") But something shifted around week four: People started using the same language in actual cabinet meetings. "I'm in emotional mode right now—can we address that before jumping to solutions?" "I think we're having different conversations—let me check if I'm understanding correctly." Six months later, same people, different system. Cabinet meetings got shorter because people said what they meant the first time. Difficult conversations happened earlier instead of festering. Most importantly: The parking lot conversations moved into the conference room where they could actually be productive. Marcus told me: "We didn't become a better collection of individuals. We became an actual team. Turns out that matters more than I thought." The difference? They practiced being bad at communication in low-stakes environments so they could be good at it when it mattered. Now, if you're thinking "this makes sense, but how do I actually implement communication drills without my cabinet staging a revolt?"—I get it. That's the gap between insight and implementation. This is what The GROUP is for. Each week, I turn the newsletter topic into a Leader CORE Lesson and Guide: facilitation notes, discussion prompts, practice scenarios, diagnostic tools—everything you need to lead your team through this content without spending Sunday night googling "how to teach feedback to people who've been leaders longer than I've been alive." It's free, built for busy leaders, and designed for Monday morning meetings when you need something that actually works instead of theory that sounds impressive. Grab this week's communication practice guide: https://www.higherperformancegroup.com/the-group But whether you join The GROUP or not, here's what you can implement immediately... THE APPLICATION Here's what to do this week (assuming you're not currently managing a crisis, in which case bookmark this and revisit when things calm down to a dull roar): Step 1: Practice "Looping for Understanding" in Your Next One-on-One Ask a question. Repeat back what you heard them say. Ask if you got it right. That's it. Three steps. Takes 10-15 seconds. Proves you're listening. If they say "yes, exactly"—you understood correctly and can move forward. If they say "not quite, what I meant was..."—you just prevented a massive miscommunication that would have caused problems three weeks from now. If they look surprised that you actually listened—you have a bigger problem than this one conversation can solve, but you've just started solving it. This isn't just good practice for you. It's modeling the behavior you want them using with their teachers, staff, and faculty. Every time you loop in for understanding with your VP of Finance, you're teaching them to do the same with their department heads. Step 2: Start Developmental Conversations with Self-Assessment Before your next performance conversation, ask: "Tell me two things you think you do really well in your role and two things you think you could improve." Ninety percent of the time, what they identify as growth areas will match what you've observed. (Turns out people usually know their own weaknesses. They just don't know if it's safe to admit them.) Now they've given you permission to address those issues together. No defensiveness. No surprise. No "nobody ever told me this was a problem." Just collaborative problem-solving between two adults who both want the same outcome. Step 3: Ask Permission to Shift Conversation Types If a principal or dean comes to you in emotional mode about a difficult parent situation, and you need to move to practical problem-solving, try this: "I hear what you're saying. I've felt that way too. Can I share some approaches that helped me work through similar situations?" You're acknowledging their emotional reality before asking to move to practical solutions. You're not dismissing their feelings. You're not jumping immediately to fix-it mode. You're creating a bridge between the conversation they need to have and the conversation you need to have. If they say yes, you can move forward productively. If they say "I'm not ready for solutions yet"—they need more time in emotional mode, and pushing practical advice will backfire spectacularly. OBJECTION HANDLING "My team won't go for structured communication practice" Your team is currently having three different conversations about every issue, none of which are with each other, resulting in decisions that die in parking lots and initiatives that fragment the moment everyone leaves the room. They're already "going for" something—it's just catastrophically ineffective. The bar is on the floor. You're not asking them to do something dramatically harder. You're asking them to stop doing something that demonstrably doesn't work. "We don't have time for communication drills" You just spent 90 minutes in a cabinet meeting that could have been 30 minutes if people had said what they actually thought the first time instead of having seven follow-up conversations afterward. That's one meeting. Now multiply by four meetings per month. You're spending roughly 240 extra minutes per month—four hours—on communication inefficiency. That's 48 hours per year. You're hemorrhaging two full work weeks annually while claiming you don't have time to practice being clearer. THE MATURITY SHIFT Immature leaders think: "My cabinet needs to communicate better." Mature leaders think: "We need to practice communicating better together." Immature leaders assume communication skills are innate—either you have them or you don't—and spend board retreats wondering why their brilliant team can't seem to align. Mature leaders build systems where communication skills are practiced regularly until they become second nature. Immature leaders address communication problems after they explode. Mature leaders practice communication before crisis hits. The difference is the difference between hoping your team can have difficult conversations and knowing they can because they've practiced. One makes impossible feel permanent. One makes impossible feel temporary. Cabinet silence isn't a personality problem. It's a practice problem. And unlike enrollment declines or budget cuts, this one is completely within your control. Your turn: Think about your last cabinet meeting. How many conversations do you think were happening simultaneously that weren't actually being spoken out loud? What would change if you named those conversations explicitly? Drop a comment. Tag a cabinet member who needs to see this. Or screenshot this and text it to your Chief of Staff with the message "Let's talk about our next meeting." P.S. If you're thinking "I don't have bandwidth to create communication practice resources for my team"—I already did it for you.  The GROUP is a free community where every newsletter becomes a ready-to-deploy Leader CORE Lesson and Guide. Practice scenarios. Discussion prompts. Diagnostic questions. Everything you need to lead your team through structured communication development without the Sunday night scramble.
By HPG Info October 8, 2025
Your Institution Has 18 Months, and Here's What 23 Leaders Did on October 1st to Model the Way Forward "We've got about 18 months to figure this thing out." That's the window educational leaders have to transform proactively—or be forced to transform reactively in survival mode. On October 1st, 2025, twenty-three district superintendents and college presidents stopped planning alone and started building together. Not the leaders waiting for perfect strategic plans. Not the ones defending comfortable systems. The BUILDERS—leaders whose institutions have grown enrollment 15-40% despite demographic headwinds, who've launched partnerships generating $50M+ in regional economic impact, who've redesigned curricula around employer needs that traditional institutions haven't touched. What emerged in those 60 minutes wasn't comfortable. It was clarifying. Here's what 1.7 million lost higher education students and 1.2 million departed K-12 students since 2019 actually tell us: Students didn't drop out. They opted out. Traditional education lost not because our teaching failed, but because our thinking stayed small while the world moved fast. The market already voted. And it didn't vote for more performance optics. The Four Types of Leaders DR. JOE HILL opened with a framework that landed hard:  Four types of leaders populate education today. Coasters worship stability and avoid controversy. Climbers optimize metrics but often overlook whether those metrics matter to students. Dreamers create gorgeous strategic plans that rarely launch. And Builders —rare, hungry, idealistic—who possess what Hill calls "moral ambition."
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