Your Campus Remote Work Policy Might Be Right But Not Good

May 24, 2022

We’ve had every wrench known to Home Depot thrown into the mix as campus leaders are working to telegraph the COVID-19 variant punches over the last few years.


What was expected to be a mass migration back to the happy office spaces last fall was halted as leaders protracted their work-from-home policies indefinitely into another miserable pandemic winter.


As spring winds down, you are once again preparing for what your new office environment will look like to start up the 2022-2023 academic year while praying not to lose any of your best talent, right?



What hangs in the balance is a ton of tension to manage. Many leaders I serve are scrambling to solve this conflict via fixed policies and practices designed to be RIGHT (efficient) but not always GOOD (effective).

What hangs in the balance is a ton of tension to manage. Many leaders I serve are scrambling to solve this conflict via fixed policies and practices designed to be RIGHT (efficient) but not always GOOD (effective).


I hear ideas from leaders across the country which are widely divided and (in my opinion) narrowly grounded in personal bias and views rooted in a pre-pandemic framework for how the work should be done.


Grounded Perspective

Gallup has been a trusted base for making sense of the mucky middle of these types of tensions for years. I have appreciated their most current study conducted to give voice to the needs and plans of more than 140,000 U.S. employees surveyed since the pandemic. These insights paint a vivid picture of how campus leaders might not want to FIX the problem but FLEX it to keep their best talent and attract more of the same in the year ahead.


Spoiler alert: Employees with the ability to work remotely universally desire a hybrid office environment, which allows them to spend part of their week working remotely and part in the office.


Hybrid work in the educational space is increasingly complex but can’t be set apart as a non-starter. Some campuses are mustering up the courage to take on a learning posture in this new reality. The following lessons will define our work lives for years to come. Ultimately, how a hybrid campus unfolds will depend on the capacity of work teams to be uber-clear about the work priorities and how leaders adapt to the changing needs of the learner experience.


Let me make a bold statement that will make half of you want to stop reading. I believe it is becoming shallow and a bit selfish to say that the work of education must be 100% on-site. Equally, I don’t think it is best practice to allow everyone to work and learn 100% remotely. It’s the middle ground where we will find leaders in the winner’s circle.


Based on Gallup’s insights, approximately half of the U.S. full-time workforce (representing about 60 million workers) report that their current job can be done remotely by working from home, at least part of the time. The new term for these workers is "remote-capable employees."


Before the pandemic, very few remote-capable employees worked exclusively from home (8%), while one-third had a hybrid work arrangement.


Then the pandemic hit, and most remote-capable employees were forced to work from home in some capacity.

Fast forward to the current day, most campuses are wondering what to do with this new group that CAN work from home. Those who are seeking to even the playing field are calling them back to campus.


When asked how these remote-capable employees desired to work into the near future, about 53% preferred a hybrid arrangement, and 24% would choose to work exclusively remote.


Nine in 10 remote-capable employees currently prefer some degree of remote-work flexibility in the future, and six in 10 specifically prefer hybrid work. Most employees have developed an affinity for remote-work flexibility that has matured into an expectation for those now coming into the workforce.


While permanent plans for remote flexibility are lagging in the educational space, more and more demand is trending in this direction.


What does this mean in the battle for talent? I suspect that many of your best talent on campus will not receive the flexibility they desire, and many (more) will leave.


Fact: Remote work isn’t a fad. It is here to stay, and hybrid work is the future for most remote-capable employees.


Working for a campus that doesn't consider the unique needs of remote-capable employees might create more inertia than engagement. When employees are required to work entirely on-site but would prefer to work hybrid or fully remote, employees experience:


  • significantly lower engagement
  • significantly lower wellbeing
  • significantly higher intent to leave
  • significantly higher levels of burnout


Counter Fact: To be fair, the long-term effects of mass-scale remote work in education are yet to be seen.


Nonetheless, attracting and retaining top talent amid today's "Great Reshuffling" of the workforce will require all campus leaders to address the remote-work question in a fluid, vs a fixed manner.


Failing to offer flexible work arrangements is a significant risk to campus hiring, employee engagement, performance, wellbeing, and retention strategies.


Why Hybrid?

Gallup asked remote-capable employees who prefer hybrid work why they desired this arrangement.

The most common responses won’t surprise you.


The top reason employees prefer hybrid work is to avoid commute time.


We all can agree that a large slice of the life pie is taken away from us in the time it takes to get ready for work, travel to the office, and return home every day.


The other key reason employees prefer hybrid work represents a strong desire for more personal freedom to work when, where, and how it best suits them. Their demands for better well-being, work-life balance, and flexibility represent a new "will of the workplace” that won't consent to the traditional office attitudes in the future.


For balance, the study also pointed out that remote-capable employees are increasingly isolated by the digital world and need to feel connected to their coworkers and their organization. There is a common agreement that connecting with the team and feeling a part of the campus culture is easier to experience in person.


Although remote employees enjoy their flexibility, four in 10 would give up some time at home to have in-person office experiences.


Overall, the top reason people want a hybrid work arrangement is to have the flexibility to manage their week while still feeling connected to their organization.


These sentiments align with adjacent Gallup research showing that achieving work-life balance and improved personal wellbeing are top reasons people would change jobs.


Hybrid work helps employees get the most out of their day while ensuring they feel connected to coworkers and the organization.


So, What’s the RIGHT and GOOD Response? 

For starters, campus leaders should delineate between the work.


What’s your team’s interdependent work?


What’s your team’s independent work?


Highly interdependent teams must stay tightly connected and rely on one another to work in a real-time/high-definition world. The more interdependent your teams are, the more explicit leaders must be about when work must be done collectively and on-site.


These teams require a certain amount of air traffic control and more face-to-face time to keep everything moving cohesively.

Conversely, when teams work independently (doing tasks that require less real-time collaboration and more asynchronistic focus), they can be given more autonomy and flexibility over work schedules.


In a hybrid environment, highly independent teams must double down on quality communication, ownership of performance outcomes, and team connection. Their most significant risk is working in isolation for too long or at the wrong moments. Highly independent teams also risk culture erosion and the neglect of remote-working coworkers.


While hybrid work schedules should look different by campus and team, it is universally important to keep assessing, adjusting, and reassessing how the current arrangement is working.


In the end, campus leaders who retain their best talent and attract more of the same will have apparent answers to WHY people should come into the office and HOW they should spend that time together.


Campus leaders are working to create firm ground for this new normal in the face of increasing volatility. It can be easy for leaders to get bogged down in policies and rules concerning hybrid work. Based on the needed efficiencies (right) and desirable effectiveness (good), the modern hybrid workplace needs to provide three things:


  • Productivity: Workplaces that execute upon 90-day priorities for all teams.
  • Flexibility: Workplaces that allow personalized work schedules that honor the remote-capable voice to thrive in life and work.
  • Connectivity: Workplaces that encourage the spirit of partnership, teamwork, and organizational culture


Here are a few recommendations to help campus leaders stay focused on what's essential while managing the tension of work triage.


Boost Productivity

Shape work strategies around objective productivity, not just policy compliance.

Now is the time to redefine what Higher Performance looks like for your team and how to best work together to achieve that vision. Ensure collective focus on the immediate performance outcomes and have the right tools for tracking your progress. Assess which team activities are best on-site and which can be done remotely.


 Consider the interdependency of the work. 

As previously discussed, when teammates are more interdependent, they need more coordination of schedules and time on campus. Team members are responsible for a mix of interdependent and independent work. These individuals should consider where they can best focus on their assignments and when they should be in the office to boost collaboration and team culture.


Boost Flexibility

Allow for flexibility within a framework. 

There is likely no single campus work policy that will be ideal for all teams. Allowing leaders some authority to individualize policies is necessary, given your campus' different kinds of work and life circumstances. It is also essential to set boundaries for when employees are expected to be in person and allowed to work remotely.


 Warning: Flexibility and autonomy can create ambiguity and coordination issues.


Experience (and the research) find that leaders communicate less frequently and effectively in the remote modality. However, hybrid team engagement can actually surpass on-site engagement when managers proactively check in with their teams multiple times per week. As flexibility increases, leaders need to increase communication about work priorities, progress, and handoffs between team members.


Boost Connectivity

Think virtual first. 

When team members in the office behave as if everyone is working remotely, remote workers are more likely to feel part of the team. For example, having laptops at team meetings, so everyone has an on-screen presence can create a more inclusive experience. Also, taking time to learn together is a great way to grow into a hybrid team.


Consider a few of our Higher Performance Team Workshops to sharpen your advantage and raise your team engagement. 


Give people a compelling reason to come to the office.


“I come to the office with a smile because of a policy,” said not one of your high-capacity team members. A policy is not an answer to why people should be working on campus. Leaders need to develop a compelling workplace value proposition representing the culture, benefits, and interactions your people will experience on-site.


Say Hello to the Modern Workplace


Saying your campus is a modern workplace is much easier than creating an effective one. Undoubtedly, hybrid work will be more challenging for leaders than their old ways of working. Flexibility for workers makes coordination difficult. Remote workers can feel neglected, technology requirements must change, and hybrid work will raise additional complex issues of trust, equity, and accountability.


Because of this, you might want to armor up and shut your eyes tight. However, "hybrid" isn’t just a work schedule or employee perk -- it's an entirely new way of working together.


Crafting an exceptional hybrid work experience (culture, not policy) will be worth it -- if you put in the hard work to make it worth it.


I have already seen the benefits for those who did it before the pandemic and are living it today with lines of people who are ready to fill open positions.


These exceptionally led hybrid teams tend to have more engaged employees, more intentional and meaningful interactions, and, ultimately, better flexibility to integrate work and home life.


All signs indicate that hybrid is fast becoming a new expectation of your high-capacity employees and teams.


I am fired up to experience the next chapter of this tremendous global work experiment and its impact over the next few years.


One Question

What valuable lessons did you and your team receive by working differently over these past two years?


One Challenge

I am encouraging (and challenging) every campus executive team to block off time this summer to critically think about your work triage assessed against your 90-day priorities. What work can be done independently? What work must be done interdependently? How can you boost productivity, flexibility, and connectivity?


The Research

Check out the Gallup article on hybrid workplace.



P.S. Here are the two best ways I can help you right now:


1) Get your FREE guide:  
5 Evidence-Based Practices to Reclaim More Team Engagement with Less Effort.
Download this free guide now. 


2) Schedule a Call:  
Let’s talk about the obstacles (and opportunities) that you & your team are currently facing.
Schedule a call with Joe.

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By HPG Info April 7, 2026
Special Edition: Peer-2-Peer Leadership Roundtable Recap The Builder posture toward disruption — straight from the leaders living it. The loneliest job in American education is an absolute privilege... Said very few superintendents, college presidents, VPs, or provosts. On April 1, eight of them found that room of agreement. A 2025 National Superintendent of the Year. A president rebuilding a community college that guidance counselors told students to avoid. A rural Minnesota superintendent who started teaching kindergartners to code because his state ranked 50th nationally in computer science. A Chicago-area superintendent building partnerships with the private schools his system was architecturally designed to compete against. Sixty minutes. No presentations. No panels. No consultant with a slide deck and a solution. Just the conversation most of them cannot have inside their own institutions — because inside their own institutions, the people in the room report to them. "The pain of this office is a privilege. The reason we bring people into this space is to keep us all propped up, because it's so very important. And it gets pretty lonely in that space — you can't talk about some of the things you're dealing with." — DR. JOE HILL , Host & Founder, Higher Performance Group Here is what they said. And what it demands of your cabinet Monday morning. THE DIAGNOSIS You've Been Treating a Structural Problem Like a Personnel Problem Three numbers opened the session. Not for drama. As ground truth. 1.7 million students lost from higher education since 2010. 1.2 million students lost from K–12 public schools since 2019. $248 billion in global e-learning market growing at 14.2% annually — most of it flowing toward providers who are not you. Then the line most leadership conferences spend three days dancing around: Students and families are not rejecting education. They are rejecting institutional education that has failed to keep pace. The leaders in that room didn't push back. They exhaled. Because they'd been carrying that sentence alone. The instinct when outcomes disappoint is to look at people. Who isn't executing? Who needs to be moved? Our research across 987 leadership teams says that's the wrong question: Most underperformance in educational institutions is not a talent failure. It is a structural failure wearing a talent problem's clothes. The meeting culture that trained your cabinet to manage the temperature instead of the truth. The planning process that produces alignment in October and confusion in March. The decision architecture that routes everything through the leader instead of building collective judgment. None of that shows up in a performance review. All of it shows up in your outcomes. (This is the specific gap THE TEAM INSTITUTE closes — not by optimizing individuals, but by building the collective architecture that allows your best people to actually build. More on that in a moment.) THE FRAMEWORK The Builder Matrix: Which Room Is Your Cabinet Living In? Dr. Hill opened the session with a diagnostic frame that participants returned to throughout the conversation. In any institution navigating disruption, four behavioral types emerge — and they are not personality traits. They are responses to the structural conditions you have built. Builders advance the mission, navigate structural friction, and pay clarity costs others won't. They name what's broken in the room where it's produced. Dreamers are aspirationally aligned and inconsistently present. They describe the future beautifully. Their follow-through is conditional. Climbers contribute strategically to their own advancement. Not malicious — misaligned. They are excellent readers of what the system rewards and respond accordingly. Coasters occupy resources without returning them. They exited emotionally long before they exit physically. Most institutions have more of these than they know — because the system stopped demanding otherwise. The institutions losing students fastest are not the ones with the worst people. They are the ones with the worst structural conditions for their best people. In a volatile, brittle, rapidly shifting environment — a system optimized for Coasters is not just inefficient. It is existentially dangerous. And the Builders inside it are quietly calculating whether the cost of staying is still worth paying. If you recognize your cabinet in the Builder Matrix — and you suspect the weight is sitting in the wrong quadrants — that's the conversation THE TEAM INSTITUTE was built for. Eight months. Sequential development. The structural conditions that allow Builders to build and stop converting Dreamers into Coasters by accident. Whether you work with us or not, here's what the eight leaders in that room figured out. WHAT THE BUILDERS SAID Theme One: Engagement Is the Diagnostic — and Most Institutions Are Reading It Wrong The word that surfaced most consistently was engagement — not as aspiration, but as a measurable gap between what educators believe is happening and what students actually experience. "We did a survey — we asked principals, teachers, and students about engagement. Principals and teachers rated it very high. Students rated it very low. That was a real aha for us." — Dr. Rick Surrency , Superintendent, Putnam County Schools, Florida · 2025 National Superintendent of the Year This is not a Putnam County problem. The gap between administrator belief and student experience is not a communication failure — it is a structural one. Dreamers respond to that survey by improving the narrative. Builders redesign the experience. Dr. Dana Monogue connected the engagement failure directly to structural irrelevance: most of what students are asked to do has no visible connection to their lives or the economy they're entering. "I'm on a personal mission to completely transform the American high school experience. It's just archaic. There are many great models across the country, and I'm trying to learn from as many as possible." — Dr. Dana Monogue, Superintendent, Middleton-Cross Plains Area School District, Wisconsin Dr. Christine Mangino named the same gap from higher education — and named the specific humans producing it. "I don't think guidance counselors in high schools respect community colleges. The things our students were told by their guidance counselors as they were applying to us are horrifyingly painful. It is not okay." — Dr. Christine Mangino, President, Queensborough Community College, New York Theme Two: The K–12 and Higher Education Silo Is the Most Expensive Wall Nobody Maps The most consequential silo in American education doesn't appear on any institution's org chart. It exists between institutions — K–12 and higher education serving the same students with funding formulas that reward separation. "The system has been set up against us to partner with charter, private, independent, religious, micro, home, virtual, and community college. Part of it goes to the entire system of segregated practices that have been codified since 1975." — Dr. Michael Lubelfeld , Superintendent, North Shore School District 112, Illinois Dr. Monogue named the most actionable move in the room: taking sophomore students and staff together to the local community college. Not students alone. Staff. "We need to equip not just our counselors but our teachers" — because teachers shape what students believe is possible after graduation, and most of them have never set foot on a community college campus. Theme Three: AI Is Not a Future Conversation Several participants described AI integration already operational. The range was instructive — from kindergarten coding pipelines in rural Minnesota to AI certification programs launched through a single university partnership in Florida. "We start in kindergarten. We've worked with Jump to create an innovation hub at our middle-senior high school. What we're doing is helping bridge opportunities so that what kids learn in coding applies to something real." — Liam Dawson , Superintendent, St. James Public Schools, Minnesota "We partnered with Columbia University. A professor taught our students about AI at no charge. The teacher eventually became certified in AI. From that teacher, five more became certified. From those teachers, students became certified." — Dr. Rick Surrency, Superintendent, Putnam County Schools, Florida The pattern: Builders find the one person who multiplies. One relationship, scaled. AI integration is a partnership decision, not a curriculum decision. Districts moving fastest have cross-sector relationships already in place. Those without them move at the speed of procurement. That is not fast enough. Theme Four: Vouchers and Choice Are Not a Future Threat. They Are a Present Design Brief. "Out of 10,000 students, over the last several years, we've lost about 900 kids. They are taking their money with them, right out of our budget. We've closed five schools. Every single superintendent in Florida is dealing with this." — Dr. Rick Surrency, Superintendent, Putnam County Schools, Florida "The Alpha School opening in Chicago may not be an existential threat to the public school system. I don't need to judge its merits. What I need to ask is: is there something they're doing that I should be doing? And if so, what's stopping me?" — Dr. Michael Lubelfeld, Superintendent, North Shore School District 112, Illinois Dr. Dr. Nathan S. Schilling, CSBO , whose pre-K–8 Illinois district is structurally separated from the local high school district, named what that wall actually looks like at the student level: "The eighth-to-ninth grade transition in my district happens across a district boundary, not just a building. That means multiple walls, each one adding friction — and none of them appearing on any single institution's org chart." — Dr. Nathan Schilling, Superintendent, Lansing School District 158, Illinois That's not a communication problem between buildings. It's a design problem between systems — and no single leader owns it, which means no single leader fixes it. The Builder response is not to lobby against choice. It is to build something families choose. Your institution is a brand that either generates word of mouth or doesn't. Act accordingly. Theme Five: Teaching People to Teach Is the Faculty Development Gap Nobody Advertises "Faculty are often hired on their scholarship, not necessarily on their teaching. We've invested in the Association of College and University Educators. We've had 400 faculty — full time and part time — go through that program. It's been transformational." — Dr. Catherine Wehlburg, Ph.D. , President, Athens State University, Alabama Athens State's prior learning assessment system gives students credit for verifiable industry credentials. The principle: don't make people sit in a class learning something they already know how to do. The compliance resistance to that idea is enormous. Wehlburg built it anyway. THE PATTERN What Builders Do Differently Across five themes and sixty minutes, a behavioral pattern emerged. The distinction between the Builders in this room and Dreamers describing similar goals was not aspiration. It was action architecture: They cross the wall rather than study it. Surrency partnered with Columbia. Monogue brought teachers to college campuses. Wehlburg built prior learning assessment inside a compliance architecture designed to prevent it. Lubelfeld is building bridges to institutions his system was designed to compete against. They measure what students experience — not what administrators believe. The engagement survey that revealed the gap between teacher perception and student reality is the example. Dreamers believe their read is accurate. Builders go find out. They use enrollment loss as design data. Closing five schools is painful. Closing five schools and restructuring to improve the student experience is a Builder move. The loss is the input, not the verdict. They name the constraint out loud. Mangino named the transfer credit wall in a room of K–12 leaders who had no idea it existed. Most leaders describe symptoms. Builders name the structural source — in the room where it's produced. They find the one person who multiplies. Surrency's AI teacher certified other teachers. Dawson's Jump partnership produced an innovation hub. One relationship, scaled intentionally. This is not luck. It is a resource allocation strategy. They give students real work with real consequences. Not engagement activities. Structural signals about who the work is actually for. MONDAY MORNING Three Moves. This Week. One: Run the Builder Matrix Audit on Your Cabinet Twenty minutes. Alone. Before the week finds you. For each cabinet member: where are they operating right now — and is that a reflection of who they are, or a reflection of what your system has been rewarding? Then ask the harder version: which quadrant are you occupying as the leader? The quadrant you operate from sets the ceiling for every quadrant on your team. A Climber at the top produces a cabinet of strategic Climbers. A Builder at the top creates structural permission for Builders to surface. Two: Name One Structural Condition — Not One Person — That Is Producing Your Worst Outcome In your next cabinet meeting. Not "we need better execution." Something specific and structural. The meeting format that routes every decision through you and trains your team not to think collectively. The planning process that produces alignment in October and confusion in March. When a leader names a structural problem instead of a personnel problem, two things happen: the people quietly blaming themselves exhale — and the people benefiting from the dysfunction get uncomfortable. Both reactions are data. Three: Find Your Builders and Tell Them What You See This week. Individually. Not in a group setting. Builders stay when they believe the cost of staying is worth paying. They leave when they conclude the structural friction is permanent, and nobody with authority sees what they see. You don't need a program to keep your Builders. You need fifteen minutes, their name, and the specific thing you watched them do that mattered. That conversation may be the highest-ROI investment you make this month. THE MATURITY SHIFT Immature leaders think: "If I had better people, I'd have better outcomes." Mature leaders think: "If I had a better system, I'd know which people were actually Builders — and I'd have stopped converting them into Dreamers years ago." Immature leaders run personnel strategies on structural problems. They move the Climbers up, wait the Coasters out, and wonder why the Builders keep leaving. Mature leaders understand that the quadrant distribution in their cabinet is a mirror of the system they've built — and changing the distribution starts with changing the architecture, not the org chart. The 987 leadership teams in our research who moved from 60% capacity to 90% didn't get there by finding better people. They got there by building the structural conditions that allowed the people they already had to operate as Builders. TQ = IQ × EQ × PQ. When the architecture collapses the PQ dimension toward zero, the equation collapses — regardless of how talented the individuals are. Your turn: which quadrant is your cabinet's center of gravity right now? One word. Drop it in the comments. Not as a verdict on your people. As a starting point for the structural conversation that changes it. Tag a Builder on your team — someone you've watched pay clarity costs nobody asked them to pay. They deserve to know you noticed. THE TEAM INSTITUTE The Builder Matrix tells you where the weight is sitting. It doesn't tell you how to move it. That is the work of THE TEAM INSTITUTE. Eight months. Sequential development. Not individual optimization — collective architecture. The trust infrastructure that makes it safe to operate as a Builder. The shared language that makes structural problems nameable in the room where they're produced. The accountability framework that turns insight into institutional change rather than parking-lot conversation. From our research across 987 leadership teams: 3x performance improvement. 29% higher engagement. 27% better organizational outcomes. Zero burnout increase. One requirement: full cabinet participation. You cannot build a Builder's architecture with half a cabinet in the room. Schedule a consultation: https://www.higherperformancegroup.com/team-institute# JOIN THE NEXT ROUNDTABLE · JUNE 3, 2026 You Were Never Meant to Figure This Out Alone. Here is what the April 1 session was not: It was not a conference. Nobody had a keynote. It was not a workshop. Nobody had a workbook. It was not a webinar. Nobody was selling the next program. Here is what it was: senior educational leaders who lead districts of 600 students and colleges of 11,000, from Montana to New York to Florida, sitting in the same room long enough to stop performing and start talking. They surfaced things they cannot name inside their own institutions — because inside their own institutions, the people in the room report to them. The enrollment losses. The faculty dynamics. The board pressure. The cabinet that has learned to give them the version of reality that doesn't cost anything. Sixty minutes later, they left with commitments. Not aspirational ones — specific, named, accountable ones. June 3, 2026 · 10:30 AM CST · 60 Minutes · No cost to attend Topic: Unbuilding the Silos — From Program-Centered Institutions to Partnership-Driven Ecosystems If you are a superintendent, president, provost, or cabinet-level leader who is tired of being the smartest person in a room full of people who report to you — this is the room you have been looking for. Reserve your seat: higherperformancegroup.com/p2p-page FOUND VALUE IN THIS? Help other educational leaders find it: Repost with your answer to the Builder Matrix question: which quadrant is your cabinet's center of gravity right now? Real answers from real leaders are more useful than any framework. Tag a Builder — someone you've watched stay in the work when the structural friction made leaving the easier choice. Name them specifically. They deserve to hear it publicly. Comment with one structural condition — not one person — that you are done letting produce the outcomes it has been producing. The more educational leaders who move from personnel strategies to structural ones, the better our institutions become. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights.
By HPG Info March 31, 2026
Conviction builds loyalty. Consensus builds mediocrity. I own more Milwaukee tools than any non-contractor has any business owning. A drill. A hammer drill. A circular saw. A packout toolbox system I am genuinely embarrassed to price out—because the boxes that hold the tools have become as satisfying as the tools themselves. I am an organizational researcher and executive team coach who studies leadership teams for a living. I have, without anyone asking me to, become an unpaid marketing department for a power tool brand. I've been trying to understand: Why? Because I didn't drift into Milwaukee. I converted. I had DeWalt tools that worked fine. I replaced them—deliberately, at real cost—because I watched someone on YouTube be genuinely passionate about what Milwaukee was building, and I needed to know what that felt like. Three years later, I'm recommending Milwaukee to people who didn't ask about tools. That's not brand loyalty. That's conviction. And it raises a question I haven't been able to stop thinking about: When is the last time someone became an unpaid evangelist for what you're building? When is the last time a family, a faculty member, a board member recommended your leadership—not because you nudged them, not because a survey asked them—but because they couldn't help it? Our research across 987 leadership teams answers this. The highest-performing institutions aren't the most collegial. They're the most convicted. They know precisely what they're building—and precisely what they refuse to build—and that clarity is more infectious than any strategic plan ever produced. TQ | TEAM INTELLIGENCE is an operating system for Higher Performance teams, but TQ without direction is just a very sophisticated engine with no destination. The multiplication has to be pointed at something—and more importantly, away from something. That's the part most leadership development programs forget entirely. The Diagnosis: The Polite Mediocrity Trap Let's talk about this like adults who've survived enough strategic planning retreats to know the difference between a vision statement and a conviction. Here's what Milwaukee figured out that most educational institutions haven't: being excellent at something requires being honest about what you're against. Milwaukee makes tools for professionals who cannot afford equipment failure under real conditions. That's the for. But the conviction that makes it mean something? They're against the race to the bottom. Against cheap materials dressed up in professional branding. Against the assumption that the person in the field will just deal with it. That against is what makes the for believable. Now walk into most school district or university cabinets and ask: What are we against? Not diplomatically. Not in the language of strategic planning documents. What are you actually done tolerating? You'll hear one of two things. Silence—the professionally calibrated kind, where everyone waits to see who speaks first so they can calibrate their answer. Or a list so abstract it could describe any institution in your state: inequity, mediocrity, the status quo. ("The status quo" is not an oppositional conviction. It's a placeholder dressed up as one. Every institution claims to be against the status quo while carefully maintaining it. If you're against the status quo, name the specific element in your specific institution that you are specifically done accepting. Then watch the room.) The root cause isn't cowardice. It's architecture. Most cabinets have been built—entirely by accident, over years of professional socialization—to reward the performance of alignment and punish genuine conviction. The person who says what they're actually against gets labeled 'difficult.' The person who nods and complains in the parking lot gets labeled 'collegial.' The system selects against exactly what you need. (This is the specific gap THE TEAM INSTITUTE closes—not by making your people better individually, but by building the collective architecture that makes shared conviction possible and safe to name. More on that in a moment.) The Framework: Conviction Architecture Call it the Conviction Architecture. Three dimensions. All required. None of them optional if you want to build something people actually fight to be part of. This isn't complicated. It's just uncomfortable. 1. The Affirmative Conviction — What You're Actually Building Not what you're open to building. Not what you're committed to exploring. What you are actually, specifically, irreversibly building. Here's the test I run with every leader I work with: The Substitution Test. Take your vision statement, your priority framework, your strategic plan—and replace your institution's name with any other institution in your state. Does the document still work? If yes, you don't have a conviction. You have a template. A conviction doesn't survive substitution. "We believe the students in this zip code are capable of competing with any student in this state, and we are done accepting systems that assume otherwise" does not survive substitution. That's a conviction. It names something real, creates real friction, and tells you exactly what the institution is willing to fight for. Milwaukee's affirmative conviction survives substitution. You cannot swap their name into a DeWalt brand statement and have it still be true. The specificity is the point. 2. The Oppositional Conviction — What You're Done Tolerating This is the one most educational leaders refuse to develop publicly. And it is precisely this one that generates loyalty. Think about the leaders in your network who you'd follow anywhere. Every single one of them can tell you—without diplomatic hedging—what they're done tolerating. The assumption that their community's kids are somebody else's problem. The budget process that rewards volume over vision. The professional development ritual that consumes three days per year and changes nothing by the following Monday. They name these things. In public. In front of people who disagree with them. And here's what happens: The people who came for the title or the proximity to power quietly find somewhere else to be. The people who believe in the same things become ferociously loyal—not because they were recruited, but because they were finally in a room where someone said the thing they'd been thinking for years. That's what Milwaukee does with every product decision. They're not trying to be the tool brand for everyone who has ever needed a tool. They're for the professional who needs the equipment to actually work. That specificity makes some people feel excluded. It makes the right people feel seen. The people who feel seen become evangelists. The evangelists bring more people who feel seen. The question for you: What are you done pretending is acceptable?? The answer to that question is the center of your leadership brand. Most leaders never say it out loud. The ones who do build institutions worth following. 3. The Relational Conviction — Who You're Specifically For Cult-level loyalty—the healthy kind—isn't built on quality alone. It's built on the audience's specificity. Milwaukee isn't for every person who has ever held a drill. They're for the professional-grade user who needs equipment that doesn't fail under real conditions. That specificity is what makes their core audience feel genuinely chosen—not accommodated, chosen. Most leaders have been trained to lead for everyone. And while that breadth is appropriate in service delivery, it's corrosive in leadership identity. In cabinet terms: Are you building for the people on your team who are ready to genuinely commit to transformation? Or are you designing initiatives that don't make the least committed person in the room uncomfortable? You cannot do both. The attempt produces exactly the kind of universally-tolerated, nobody-evangelizes-for-it mediocrity that keeps institutions performing at 60% of their actual capacity. The Case Study Let me tell you about a superintendent I'll call Renata. (Not her real name—but Renata, if you're reading this, you've told this story better than I'm about to.) Renata inherited a district led, for eleven years, by a superintendent who was universally well-regarded. Stable board relationships. Decent outcomes. A cabinet that had mastered the art of professional consensus. Nobody was passionate. Nobody was difficult. The district persisted. Renata's first act was not a strategic plan. It was a statement—shared with her cabinet, then her board, then her community—about what her district was done tolerating. She was against the assumption that kids in her zip code couldn't compete academically with those in the wealthier neighboring district. Against professional development that consumed teacher time without producing classroom change. Against administrative processes built for system convenience at the expense of family access. She named these things specifically, publicly, in front of people who were not entirely comfortable hearing them. Two cabinet members who couldn't align with the oppositional conviction left within eighteen months. Renata calls those "the first round of clarity costs." She paid them without drama. Three years later: enrollment grew for the first time in a decade. Not from a marketing campaign. From word of mouth. Families in adjacent districts started talking. Teachers began applying who had heard, through the professional network, that this was a place that knew what it was building. The board member who pushed back hardest in year one told Renata at her third-year evaluation that she was the best hire the board had ever made. Renata didn't build loyalty by being easy to like. She built it by being impossible to mistake. People knew exactly what she was building and exactly what she refused to accept. The people who wanted to build that thing with her became evangelists. Without being asked. If you're reading this thinking, 'I know what I'm against—but my cabinet doesn't share it yet'—that's the specific gap THE TEAM INSTITUTE closes. Shared conviction isn't installed through a memo or a retreat. It's built sequentially, through structured collective development that turns eight individual perspectives into one team that multiplies. Schedule a consultation to explore whether this is the right moment for your cabinet. Whether you work with us or not, here's what you can do Monday morning. The Application: Three Conviction Moves Here's what to do Monday morning (assuming you're not already in crisis mode, in which case, bookmark this and do it Tuesday): Step 1: Write the 'We're Done With' List (20 minutes, alone, before anyone else is in the room) Not a cabinet exercise. Just you. Finish this sentence ten times: "We are done tolerating ________." Don't edit for diplomacy. Write the actual list. The budget process that rewards whoever complains loudest over whoever thinks most clearly. The board dynamic that turns every cabinet meeting into a performance. The strategic initiative that gets launched with full cabinet 'support' and quietly starved of resources by March. Now read the list. The items that make you slightly nervous—the ones where you thought 'I can't actually say that publicly'—circle those. That nervousness is the signal. That's where your real conviction lives. That's the version of your leadership that builds institutions people can't stop talking about. This is the same move Milwaukee made before they built the packout system. They asked: what are we done tolerating in the way professionals organize and transport tools? The answer produced something people 3D-print custom attachments for in their spare time. Your 'done tolerating' list has the same generative potential. Step 2: Run the Substitution Test on Your Strategic Plan (15 minutes) Pull your most recent strategic plan. Replace your institution's name with any other institution in your state. Does the document still work? If yes, you have a placeholder. The conviction isn't in the plan—it's in you. The work is surfacing it, not writing a new plan. Find one sentence in that document that could only be true of your institution, your community, your specific moment. If you can't find one, write one. That sentence is your starting point. Step 3: Say One True Thing in Your Next Cabinet Meeting Just one. In the room. Without the diplomatic hedge at the end. "I want to name something we've been tolerating that I'm no longer willing to tolerate." Then name it specifically. Three things will happen: Someone agrees immediately—that's your first ally. Someone pushes back—that pushback is the most useful data you'll get all month. Or nobody reacts—which means you're in a consent-theater dynamic and you have a different problem to solve first. All three outcomes are more useful than another meeting where everyone nodded and nothing changed by Thursday. Two Objections, Handled: "I can't afford to alienate anyone." You're currently alienating the most committed people on your team by leading as if their conviction has to wait for the least committed person in the room to be ready. That's not caution. That's how you lose your best people to institutions where someone finally said what they were actually building. "My board would never accept this." Renata's board had the same concern. The board member who pushed back hardest is the one who called her the best hire in the district's history. Conviction doesn't lose boards. What loses boards is a leader who can't articulate what they're building clearly enough for the board to get behind it. The Maturity Shift Immature leaders think: "My job is to build consensus around a shared vision." Mature leaders think: "My job is to build a shared conviction strong enough to hold when consensus breaks down." Immature leaders make the vision broad enough that nobody can disagree with it. Mature leaders make the conviction specific enough that only the right people can commit to it. Immature leaders celebrate a full room. Mature leaders ask why everyone in the room describes a different institution when you ask what they're building. Here's the uncomfortable truth: A team without shared conviction doesn't multiply. It averages. Eight individually excellent people, each carrying their own unspoken direction, produce the mean of those directions. The safest course. The least offensive. The least transformative. The one that keeps the district or university exactly where it is while consuming 100% of everyone's capacity to keep it there. The 987 leadership teams in our research who moved from 60% capacity to 90% capacity didn't get there by becoming individually smarter. They got there by developing a shared conviction about what they were building—and what they were done accepting—and multiplying that conviction together. That's what TEAM INTELLIGENCE actually means when it works: not eight people performing alignment, but eight people genuinely committed to the same thing. Sequential investment creates compounding conviction. The Milwaukee packout didn't become a cult object because the first box was remarkable. It became one because every subsequent piece was designed to fit into and enhance what came before. Your cabinet works the same way. Your turn: What's one thing your institution is genuinely against—not officially, not diplomatically, but actually against—that has never been named out loud in a cabinet meeting? Drop it in the comments. Not for performance. Because naming it is the first step to building a team that shares it. Tag someone who you've watched lead with a backbone—someone who says the true thing in the room where it costs something to say it. They deserve to be recognized for it. THE TEAM INSTITUTE Most leadership development programs spend eight hours building individual capacity and return your cabinet to a collective system designed to neutralize exactly what they just developed. Your people come back sharper. They return to a meeting culture that hasn't changed. The individual work doesn't transfer. You know this. You've watched it happen. You've paid for it more than once. THE TEAM INSTITUTE is an 8-month developmental journey that builds what your cabinet is actually missing—not individual skill, but collective architecture. The trust that makes honest conviction safe to name. The shared language that makes it portable across the team. The sequential development—from individual clarity to collective commitment to organizational multiplication—that turns eight excellent individuals into a team that genuinely compounds. Month by month, your cabinet builds what no single training or retreat ever produced: a shared operating system with a shared direction. The kind where someone on your team becomes an unpaid evangelist for what you're building—not because you asked them to, but because they finally found something worth talking about. From our research across 987 leadership teams : 3x performance improvement. 29% higher engagement. 27% better organizational outcomes. Zero burnout increase. One requirement: full leadership team participation. Partial conviction is not conviction. It's a majority position. If you recognize the gap between what you're building and what your team has actually committed to—schedule a 30-minute consultation to explore whether THE TEAM INSTITUTE is the right intervention for your cabinet right now. This is a conversation between people who are done tolerating leadership development that returns brilliant individuals to a broken collective system and calls the investment complete. https://www.higherperformancegroup.com/team-institute Found Value in This? Help other leaders find it: → Repost with the one thing your institution is actually against that's never been named publicly. The leaders who read this need to know they're not alone in carrying that conviction. → @Tag a leader with a backbone. Someone you've watched say the true thing in the room where it cost something to say it. Name them specifically. → Comment with your Substitution Test result: Does your strategic plan survive having your name replaced with any other institution in your state? Yes or No. The comments will tell you something about your peers you won't hear anywhere else. The more leaders who move from performed alignment to shared conviction, the better our educational institutions become. Follow DR. JOE HILL and Higher Performance Group for weekly Team Intelligence insights. Next Issue "Your Cabinet Doesn't Actually Disagree With You (And That's the Problem)" We'll explore why the most dangerous dynamic in educational leadership isn't conflict—it's the professional performance of agreement, while the real conversation happens in the parking lot.  Spoiler: Your last strategic plan didn't die in implementation. It died the moment everyone nodded, and nobody meant it.
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